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Contact Info
Centers for Disease Control and Prevention
National Center for Chronic Disease Prevention and Health Promotion
Office on Smoking and Health
Tel: 1-800-CDC-INFO
(1-800-232-4636)
TTY: 1-888-232-6348
E-mail: tobaccoinfo@cdc.gov
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Case Studies
Strategic Planning Process to Address Tobacco-Related
Disparities in Wisconsin
References/Deliverables
The
Workgroup devised a tool (subsequently adopted by
other states) that helped workgroup members keep
track of data available and where gaps exist. The
matrix positioned disparately affected groups on the
vertical axis and types of data along the horizontal
axis. This tool is available upon request.
Workgroup members and a staff person developed a new
marketing tool which combined various elements from
CDC training materials. The Workgroup used the tool
in developing the marketing plan. An internal plan
and an external analysis were conducted. A final
marketing plan was adopted that included the
identification of audiences, actions to be
undertaken, benefits accrued, message to be
communicated and identification of messengers. This
plan is available upon request.
Attachments
Page last modified 07/25/2007