New England

6%

Connecticut

3%

Massachusetts

3%

Boston

2%

Middle Atlantic

30%

New York

21%

New York City

15%

Nassau

4%

New Jersey

6%

Pennsylvania

3%

Philadelphia

2%

East North Central

9%

Illinois

5%

Chicago

4%

Ohio

2%

West North Central

2%

South Atlantic

17%

Florida

8%

Miami

3%

D.C. Metro Area

4%

Virginia

3%

Maryland

2%

East South Central

1%

West South Central

7%

Texas

6%

Houston

2%

Dallas

2%

Mountain

5%

Colorado

2%

Pacific

21%

California

17%

Los Angeles

4%

San Francisco

3%

San Jose

2%

Oakland

2%

Washington

2%

Seattle

2%

Advance Trip Decision:

Average Number of Days

85.5

95.2

49.5

Median Number of Days

60.0

60.0

30.0

Advance Airline Reservation:

Average Number of Days

55.1

62.4

29.5

Median Number of Days

30.0

42.0

17.0

Means of Booking Air Trip:

Travel Agent

43%

43%

41%

Personal Computer

21%

23%

14%

Airline Directly

19%

21%

15%

Company Travel Department

9%

4%

26%

Tour Operator

3%

4%

1%

Information Sources*:

Travel Agency

40%

39%

41%

Personal Computer

33%

36%

26%

Airline

24%

25%

23%

Friends, Relatives

16%

18%

7%

Company Travel Dept.

8%

4%

26%

Travel Guides/Timetables

5%

6%

3%

Tour Company

5%

6%

2%

Newspapers/Magazines

2%

2%

1%

State/City Travel Office

2%

2%

1%

Use of Prepaid Package:

Yes

12%

14%

3%

No

88%

86%

97%

Pre-Booked Lodging*:

Responded - Yes

54%

49%

72%

Sources for Booking Lodging*:

Travel Agent

16%

16%

17%

Hotel/Motel

10%

10%

10%

Company Travel Dept.

8%

3%

24%

Friend/Relative

5%

6%

3%

Tour Operator

5%

5%

1%

Business Associate

4%

2%

14%

Travel Companions*:

Traveling Alone

41%

36%

61%

Spouse

29%

34%

14%

Family/Relatives

25%

29%

9%

Friends

11%

13%

4%

Business Associates

5%

2%

17%

Tour Group

2%

3%

1%

Travel Party Size: (persons)

Adults Only

93%

91%

98%

Adults and Children

8%

9%

2%

Average Party Size

1.5

1.6

1.3

Median Party Size

1.0

1.0

1.0

Main Purpose of Trip:

Leisure/Recreation/Holidays

38%

47%

7%

Visit Friends/Relatives

33%

41%

7%

Business

22%

9%

79%

Study/Teaching

2%

2%

0%

Convention/Conference

2%

1%

7%

Purpose of Trip*:

Leisure/Recreation/Holidays

56%

68%

28%

Visit Friends/Relatives

46%

56%

22%

Business

26%

14%

94%

Study/Teaching

5%

4%

3%

Convention/Conference

3%

2%

12%

Religion/Pilgrimages

2%

2%

1%

Type of Accommodations*:

Hotel, Motel

63%

58%

82%

     Average Number of Nights

9.1

9.2

8.3

     Median Number of Nights

7.0

7.0

6.0

Private Home

44%

50%

25%

     Average Number of Nights

17.2

16.6

18.4

     Median Number of Nights

11.0

11.0

9.0

Other

6%

6%

5%

     Mean Number of Nights

16.0

13.0

15.2

     Median Number of Nights

7.0

7.0

7.0

Nights Outside the U.S.:

Average Number of Nights

16.2

16.5

14.0

Median Number of Nights

10.0

11.0

8.0

First International Trip:

First Time Visitors

11%

12%

5%

Repeat Visitors

89%

88%

95%

Number of International Trips in Past 12 Months:

Mean Number of Trips

2.8

2.2

4.8

Median Number of Trips

2.0

1.0

3.0

Number of International Trips in Past 5 Years:

Mean Number of Trips

11.0

8.5

19.9

Median Number of Trips

5.0

5.0

12.0

Number of Countries Visited*:

One Country

81%

81%

75%

Two Countries

13%

13%

16%

Three or More Countries

6%

7%

8%

Average (Countries)

1.3

1.3

1.4

Median (Countries)

1.0

1.0

1.0

Number of Destinations Visited*:

One Destination

60%

59%

57%

Two Destinations

21%

21%

25%

Three or More Destinations

19%

21%

19%

Average (No. of Destinations)

1.8

1.8

1.8

Median (No. of Destinations)

1.0

1.0

1.0

Transportation Outside the U.S.*:

Taxi/Cab/Limousine

46%

42%

61%

Airline between Cities

36%

35%

40%

Company or Private Auto

29%

29%

28%

City Subway/Tram/Bus

21%

22%

22%

Rented Auto

19%

21%

17%

Railroad between Cities

18%

19%

19%

Bus between Cities

13%

15%

8%

Port-of-Entry:

New York City

26%

27%

20%

San Francisco

10%

9%

14%

Miami

9%

9%

7%

Chicago

8%

8%

8%

Los Angeles

8%

7%

11%

Washington, D.C.

5%

5%

9%

Newark

4%

4%

4%

Houston

4%

4%

3%

Dallas/Ft. Worth

4%

3%

4%

Philadelphia

2%

2%

2%

Boston

2%

2%

2%

Atlanta

2%

2%

2%

Seattle, WA

2%

2%

2%

International Destinations Visited*:

Europe

43%

43%

47%

Western Europe

40%

40%

45%

United Kingdom

14%

13%

18%

France

9%

10%

9%

Italy

7%

8%

5%

Germany

6%

6%

9%

Netherlands

3%

3%

5%

Spain

3%

4%

2%

Ireland

3%

3%

1%

Switzerland

2%

2%

2%

Austria

2%

2%

1%

Eastern Europe

4%

4%

4%

Caribbean

18%

20%

9%

Jamaica

5%

5%

2%

Bahamas

4%

4%

3%

Dominican Republic

4%

3%

1%

Aruba

2%

2%

0%

South America

9%

9%

7%

Brazil

2%

2%

3%

Columbia

2%

2%

1%

Peru

2%

2%

1%

Central America

7%

7%

3%

Costa Rica

2%

3%

1%

Africa

2%

2%

3%

Middle East

4%

4%

5%

Asia

19%

17%

28%

Japan

4%

3%

7%

P.R. of China

4%

3%

7%

Republic of Korea (South)

2%

2%

4%

Hong Kong

3%

2%

5%

Republic of China (Taiwan)

2%

2%

4%

India

2%

2%

3%

Philippines

2%

2%

2%

Thailand

2%

2%

2%

Oceania

3%

3%

4%

Australia

2%

2%

3%

Leisure/Recreational Activities*:

Dining in Restaurants

84%

84%

89%

Shopping

75%

78%

67%

Visit Historical Places

51%

56%

38%

Visit Small Towns/Villages

43%

49%

24%

Sightseeing in Cities

43%

47%

32%

Touring the Countryside

35%

40%

20%

Cultural Heritage Sights

31%

35%

20%

Art Gallery, Museum

28%

31%

21%

Water Sports/Sunbathing

22%

26%

12%

Nightclub/ Dancing

22%

25%

16%

Guided Tours

17%

20%

8%

Concert, Play, Musical

14%

16%

10%

Ethnic Heritage Sites

12%

13%

8%

Amusement/Theme Parks

10%

12%

5%

Visit National Parks

10%

11%

5%

Casinos/Gambling

8%

9%

4%

Golf/Tennis

6%

6%

6%

Cruises, 1 or More Nights

6%

7%

2%

Camping, Hiking

5%

6%

3%

Environmental/Ecological Sights

5%

6%

3%

Attend Sporting Events

4%

4%

3%

Hunting/Fishing

3%

3%

2%

Ranch Vacations

2%

2%

1%

Average Total Trip Expenditures:

Per Travel Party

$4,412

$4,053

$5,250

Per Visitor

$2,916

$2,529

$4,170

Average International Airfare:

Per Travel Party

$2,049

$1,620

$2,913

Per Visitor

$1,405

$1,048

$2,341

Average Package Price:

Per Travel Party

$4,915

$4,919

-

Per Visitor

$2,266

$2,249

-

Average Expenditures Outside the U.S.:

Per Travel Party

$1,992

$1,983

$2,133

Per Visitor

$1,317

$1,238

$1,694

Per Visitor Per Day

$81

$75

$121

Trip Payment Method

Credit Cards

55%

51%

71%

Cash

33%

36%

23%

Debit Cards

7%

8%

5%

Travelers Checks

4%

4%

2%

Main factor in Airline Choice:

Airfare

28%

31%

18%

Convenient Schedule

17%

15%

23%

Mile Bonus/Frequent Flyer Program

16%

16%

18%

Non-Stop Flight

14%

15%

12%

Previous Good Experience

7%

7%

7%

Loyalty to Carrier

4%

4%

5%

Employer Policy

4%

2%

10%

Safety Reputation

3%

3%

3%

Type of Airline Ticket*:

Economy/Tourist/Coach

70%

74%

55%

Executive/Business

14%

9%

32%

Frequent Flyer Award

8%

9%

4%

Frequent Flyer Upgrade

5%

4%

8%

First Class

4%

3%

6%

Discount/Group Fare

2%

2%

1%

Non-Revenue

2%

2%

1%

Seating Area on Flight:

Economy/Tourist/Coach

75%

81%

53%

Executive/Business

19%

14%

37%

First Class

6%

5%

10%

Sex and Age of Traveler:

Male Adults

57%

52%

77%

Female Adults

43%

48%

23%

Average Age of Male (years)

46.3

46.3

46.4

Average Age of Female (years)

43.3

43.6

43.3

Occupation:

Professional/Technical

37%

37%

38%

Manager/Executive

29%

24%

51%

Retired

11%

13%

2%

Student

8%

8%

2%

Homemaker

5%

6%

1%

Clerical/Sales

4%

5%

2%

Craftsman/Factory Worker

3%

3%

1%

Government/Military

2%

2%

2%

Annual Household Income:

Average

$110,100

$103,700

$136,400

Median

$99,500

$91,900

$133,100