• Terrorism > Chemical Agents > VX (Nerve Agent) >

Communicating in the First Hours
VX (Nerve Agent): Creative Brief

These creative briefs from year one were based on formative research and guided the writing, design and pre-testing of radio, television and print materials in years two and three. The creative brief is a messaging strategy for particular target audiences in a defined context and can be used by public health communicators to guide the development of future materials.

• Creative brief

• Page last updated May 14, 2007

• Content source: CDC Emergency Communication System (ECS), Division of Health Communication and Marketing (DHCM), National Center for Health Marketing (NCHM)