Communicating in the First Hours
Dirty Bombs: Creative Brief
Creative briefs based on formative research from year one guided the writing, design and pre-testing of radio, television and print materials in years two and three. The creative brief is a messaging strategy for particular target audiences in a defined context and can be used by public health communicators to guide development of future materials.
- Page last updated May 14, 2007
- Content source: CDC Emergency Communication System (ECS), Division of Health Communication and Marketing (DHCM), National Center for Health Marketing (NCHM)