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CORPORATE PARTNERS |
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LifeWise™ by RadioShack by RadioShack supported The Heart Truth campaign and the importance of spreading the word about women and heart disease through several initiatives. In 2004 to extend national awareness, RadioShack launched "The LifeWise Heart Truth Pledge," a national campaign designed to help women of all ages make measured changes to improve their heart health and reduce the risk of heart disease in themselves and their families. LifeWise brought fitness assessments and heart healthy tips to women across the country as a national sponsor of The Heart Truth Road Show 2004. Visit www.hearttruthpledge.com for more information.
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Minute Maid®, and its Heart Wise™ orange juice, helped to spread the news about The Heart Truth and raised awareness for the national symbol of women and heart disease. In February and March 2006, select cartons of Minute Maid Premium Heart Wise highlighted this partnership and offer consumers an opportunity to receive a Red Dress Pin and a copy of The Heart Truth for Women brochure. Minute Maid also educates its consumers on the benefits of Heart Wise. Visit www.minutemaid.com for more information. "Minute Maid" is a registered trademark of The Coca-Cola Company. |
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Noble Juices and Earthly Delights Organics, all premium all natural & organic juices, are proud to be a partner of the campaign. Through an on-package promotion beginning in February 2007 involving the Red Dress symbol, they aim to educate consumers on heart health, and the importance of heart healthy eating plans. Noble Juices and Earthly Delights products are all natural, 100 percent juice, making them a healthy choice in the produce department. For more information, please visit www.noblejuice.com and www.earthlydelightsorganics.com
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Pretty City, Inc., a prominent online beauty and leisure guide, is raising awareness about The Heart Truth by encouraging women to care for both their "outer" and "inner" self. Pretty City partnered with The Heart Truth and spas across the country to launch the first ever "Love You" event in 2007 to provide beauty and wellness treatments. The promotion takes place again in 2008. Their Web site, which offers health and beauty advice and tools also provides useful information about women's health in support of the campaign. Visit www.prettycity.com for more information.
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Quaker Oatmeal, a leader in heart-healthy foods is proud to partner with The Heart Truth. Recognizing that cholesterol is one of the major risk factors for heart disease, Quaker Oatmeal is committed to helping raise awareness and educate women and men on how to lower their cholesterol and reduce their risk for heart disease. Through its Smart Heart Challenge and sponsorship of the First Ladies Red Dress Collection exhibit at the Ronald Reagan Presidential Library and Museum in 2007, Quaker Oatmeal is encouraging people to make simple lifestyle changes, such as exercising and eating right, including a diet low in saturated fat and cholesterol, to help reduce the risk of heart disease and improve overall health. Visit www.quakeroatmeal.com for more information. |
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Roaman's, a leader in plus-size fashions for over 60 years supported The Heart Truth through its Red Dress Pin promotion and special Web pages highlighting its own collection of red dresses. Roaman's distributed emails to customers promoting the campaign and National Wear Red Day to encourage readers to take care of their own heart health. Visit www.roamans.com for more information.
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TimeInc. Women's Group, a portfolio of premier magazines reaching 42 percent of all women in the United States,
works with its publications to raise awareness about women and heart disease. It helps promote The Heart Truth among its readers
by placing public service advertisements in national publications such as Parenting, Health, InStyle, Essence, Real Simple, People, People en
Español, and BabyTalk. In addition to incorporating campaign messages into its family of products, TimeInc. Women's Group
works with leading advertisers to help them carry the message to American women through multi-level cross-promotional programs. Visit www.timeinc.com for more information. |
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