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CORPORATE PARTNERS |
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DERMAdoctor Specialist Skin Care was created by a leading dermatologist and heart attack survivor, and is proud to support The Heart Truth through its health information resources and products. DERMAdoctor is dedicated to spreading the message of living a heart healthy lifestyle to women everywhere. DERMAdoctor developed the “Little Red Dress chic tint” as a fund-raising initiative and to educate women about the importance of living a heart healthy lifestyle. Visit www.dermadoctor.com for more information. |
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Egg Creations is a proud supporter of The Heart Truth campaign and the effort to promote women's heart
health and "good for you" eating. Egg Creations is a pasteurized refrigerated liquid egg product enriched with 130 mg DHA plus 130 mg EPA
omega-3 and 400 mcg lutein, two nutrients important to heart, brain, skin, and eye health. Egg Creations promotes the Red Dress on all varieties
of its packaging, including Garden Vegetable, SouthWestern, and Cheese & Chive. Egg Creations also educates consumers on heart healthy
tips and nutrition on its Web site. Visit www.eggcreations.com for more information. |
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Essence, the preeminent lifestyle magazine for today's African American woman, joined The Heart Truth and campaign ambassador, Mrs. Laura Bush, in February 2005 to announce the campaign's women of color initiative. As proud supporters of The Heart Truth, Essence shares the message of heart health with its circulation of more than one million readers. The Heart Truth campaign was recognized at Essence magazine's 4th annual "Women Who are Shaping the World Leadership Summit," in October 2007 in New York City. For more information, please visit www.essence.com. |
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General Growth Properties, Inc., the second largest shopping mall company in the country, is a proud partner of The Heart Truth campaign. In an effort to bring awareness about women and heart disease, General Growth Properties supported the campaign by promoting heart health in hundreds of malls in February 2006 and 2007 through Red Dress displays, pin giveaways, and in-mall communications, including posters, dioramas, and table tents highlighting heart healthy choices in the food courts. Visit www.generalgrowth.com www.generalgrowth.com for more information.
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Glamour launched its support of The Heart Truth campaign and its Red Dress symbol with a 15-page health story featuring Shania Twain, in a red dress, on the October 2003 magazine cover. The article included an exclusive interview with Mrs. Laura Bush about her crusade to educate women about their #1 health threat, and a centerfold foldout of 24 celebrities wearing red dresses. Following this debut, Glamour has issued annual February features, including the February 2004 articles "Be Heart Healthy in Your 20s, 30s, and 40s" featuring celebrities discussing their heart health and "Can These Women Save Their Own Lives" highlighting real women's heart health struggles. In February 2005, Glamour again featured celebrities, including Kelly Ripa, her daughter, and other celebrity mother/daughter and sister pairs, discussing their heart health. Most recently, Glamour featured a spread in its February 2008 edition about Mrs. Laura Bush's work on behalf of the campaign. As a multi-year media partner of the campaign, Glamour features a "Love Your Heart" column to provide its circulation of 2.3 million readers with information about heart disease. Visit www.glamour.com for more information.
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Graham Medical designs innovative, single-use medical products for patients and medical professionals. A new partner of The Heart Truth, Graham Medical designed a Heart Truth inspired table top exam paper featuring the Red Dress and distributed Red Dress Pins to its sales force to help spread campaign messages and raise awareness about heart disease and its risk factors. For more information visit www.grahammedical.com. |
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Helen of Troy is one of the leading worldwide marketers and distributors of personal care products and is using its wide reach to raise awareness about women and heart disease on product packaging. In 2007, Helen of Troy placed The Heart Truth's Red Dress on packaging for a popular consumer hair dryer and curling iron sold in stores nationwide to educate consumers about the campaign. For more information visit www.hotus.com. |
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Janome, a proud partner of The Heart Truth, is not only at the cutting edge of sewing technology, but also a leader in raising awareness about the #1 killer of women. To support the partnership and educate consumers about their risk factors, Janome designed a special-edition Red Dress sewing machine featuring the campaign’s Red Dress symbol. The company also held its own Red Dress inspired fashion show and distributed Red Dress Pins and campaign brochures to those who purchased the machine. To learn more visit www.janome.com. |
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Jet Aviation is a leading business aviation service company that is delivering The Heart Truth's messages to women all around the world. Through the promotion and sale of its exclusive Red Dress Privileged TRAVEL card™, Jet Aviation built awareness among its clientele that heart disease is the #1 killer of women. Jet Aviation empowers flyers to travel where and when they want and encourages all women to take similar control over their own heart health. For more information visit www.jetaviation.com. |
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Lifetime Television, the leader in women's television, was proud to be the media sponsor of the Red Dress Collection 2007 Fashion Show and partner with The Heart Truth campaign to raise awareness of women's risk for heart disease. Lifetime's "Don't Skip a Beat" initiative, part of the "My Lifetime Commitment: Living Healthy" campaign, encourages women to take steps to reduce their risk. A diverse, multi-media company, Lifetime is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. To learn more, go to www.lifetimetv.com. |
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