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CORPORATE PARTNERS |
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8th Continent supports The Heart Truth and its Red Dress symbol by spreading the word about
women and heart disease through its Web site and product packaging. 8th Continent is the first food company to add the Red Dress symbol to
its packaging, increasing the visibility for this important red alert for heart health. In November 2005, 8th Continent launched its "Send
the Dress for Heart Health" program that invites consumers to help raise money for WomenHeart. Through
a dedicated Web page, 8th Continent continues to educate consumers about the importance of a heart healthy diet to lower their risk for
heart disease. Visit
www.8thcontinent.com for more information.
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Albertsons, one of the world's leading food and drug retailers, brought heart health information to women across
the United States through an awareness program in its stores and as a national sponsor of The Heart Truth Road Show 2004. Albertsons'
family of stores—Jewel-Osco, Albertsons, Sav-On, and Acme—supported this important issue by offering free heart health materials and
information, including The Healthy Heart Handbook for Women and the Red Dress Pin, to women in stores nationwide. Visit www.albertsons.com
for more information.
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Alps2O,
a natural mineral water from Switzerland, is proud to be a partner of The
Heart Truth campaign. Through an on-pack bottle promotion
beginning in June 2007 at Trader Joe's nationwide, Alps2O
aims to educate consumers on the importance of a heart healthy lifestyle
by offering free copies of the National Heart, Lung, and Blood Institute's Keep
the Beat cookbook. Alps2O also educates consumers
on heart health tips found on its Web site. Visit www.Alps2O.com
for more information. |
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California Pistachio Commission supported The Heart Truth campaign and its Red Dress project by providing consumers with facts about eating well to prevent heart disease and by promoting the Red Dress as the national symbol for women and heart disease awareness through several initiatives. In February 2007, the Commission and Association of Women's Heart Programs conducted a survey on Americans' awareness of heart disease as the leading cause of death among women. In addition, their awareness campaign, "Be Good to Your Heart," built on the FDA qualified health claim that links eating nuts with heart disease prevention and complements The Heart Truth campaign by helping Americans achieve a healthy diet and active lifestyle. |
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Catalina, a bimonthly English-language, national lifestyle
magazine targeting Latinas, is a proud supporter of The Heart Truth. As the campaign's first Hispanic-interest partner, the magazine
will help spread life-saving messages about heart health to its circulation of more than 510,000 readers nationwide through editorial coverage
of the issue, as well as ongoing activities and events. It also leverages the Red Dress as the national symbol for women and heart disease
awareness to alert women about heart disease through a number of strategic marketing initiatives. Visit www.catalinamagazine.com for more
information.
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Celestial Seasonings®, North America's specialty tea leader, is proud to partner with The Heart Truth campaign to provide education and awareness about the issue of women and heart disease. Celestial Seasonings has supported the campaign as national sponsor of the Red Dress Collection 2005, 2006, and 2007 Fashion Shows, at Mercedes-Benz Fashion Week in New York. Through this and other initiatives, such as their Red Dress teas, Celestial Seasonings continues its commitment to helping the public understand the importance of heart health. Visit www.celestialseasonings.com for more information.
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Cheerios, is committed to being a leader in women's heart health and is proud to partner with The Heart Truth, to raise awareness and provide education about the risk of heart disease in women. Cheerios has created unique programs with magazine partners and has launched special heart health cereal boxes to raise awareness for the Red Dress symbol, raise funds for WomenHeart, and promote the cereal's heart health benefits. In January 2008, Cheerios will unveil new packaging on six brands of Cheerios, including the original Yellow Box, Berry Burst, Honey Nut, Multi Grain and Yogurt Burst, that helps to raise funds for free cholesterol screenings for women in need. Each specially marked box includes a donation piece benefiting WomenHeart (up to $300,000). Visit www.cheerios.com for more details.
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Creative Nail Design is a global leader in professional hand and foot beauty and partner of The Heart Truth. As the nail stylists for models in The Heart Truth's Red Dress Collections 2005, 2006, and 2007 Creative Nail Design has developed a strong commitment to raising awareness about women's heart health. For more information, visit www.creativenaildesign.com. |
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