2008 Thanksgiving Weekend Travel Media Planner
Spanish Materials
This Spanish language Thanksgiving media planner has been developed to promote the use of safety belts and child safety seats among the U.S. Hispanic population over the Thanksgiving holiday. The goal is straightforward: to save lives that might otherwise be lost in traffic crashes during this extremely travel-heavy period.

Planner components highlight the life-saving benefits of buckling up while on the road during the holiday - and all through the year - while warning that failure to do so may result in a ticket. Each planner component has been designed to allow you to customize it to meet your community's individual needs.

Thanksgiving Day, known formally within the Hispanic community as Día de Acción de Gracias, is also known informally as Día del Pavo (Turkey Day). But no matter what you call it, the Thanksgiving Day holiday is a time for everyone in the United States to gather together with family and friends from near and far to give thanks and to feast.

Since the family aspect of Thanksgiving celebrations is especially important to the Hispanic community, the planner materials were developed to include a strong family-oriented creative theme: "El Día de Acción de Gracias tu familia te espera." (On Thanksgiving Day your family awaits you.)

Additionally, planner materials include the enforcement-themed Abrochado o Multado (Click it or Ticket) logo, as well as the behavioral-themed "Abróchate el cinturón de seguridad. Todos los viajes, todo el tiempo." (Buckle Up America. Every Trip. Every Time.) logo.

<<-- return to the main planner

Spanish Creative Materials
Click on the image for a low-resolution preview.

It's not a matter of luck.
It's the law. Always buckle up.
It's not a matter of luck. It's the law. Always buckle up.
High resolution JPG (9 MB)
Press-ready PDF (7 MB)
The police will be on patrol during Thanksgiving,
Day and Night. They will ticket those not buckling up.
The police will be on patrol during Thanksgiving, Day and Night. They will ticket those not buckling up.
High resolution JPG (3 MB)

Press-ready PDF (1 MB)
Thanks.
During Thanksgiving, be thankful for Life and always buckle up.
Thanks. During Thanksgiving, be thankful for Life and always buckle up.
High resolution JPG (3 MB)
Press-ready PDF (3 MB)

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