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Agency for Toxic Substances and Disease Registry (ATSDR) Evaluation Primer on Health Risk Communication Programs
Guidelines for Using Pretest Results
Qualitative research can be predictive, but it is not precise. Interpreting
and applying the results of pretesting and materials review will require
certain actions.
- Give more weight to target audience and reviewers' responses that
are within the context of their roles regarding the materials.
- Temper their responses with your own professional judgment, while
considering the lay public as respected equals with a right to the
information.
- Do not feel obligated to respond to every individual's every comment
or complaint.
- Remember that gatekeepers can block target audience access to print
materials, so their opinions are important too.
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