| Program Levels |
|---|
| Types of Evaluation | Minimal Resources | Modest Resources | Substantial Resources |
|---|
| Formative | Readability test | Central location, Intercept interviews | Focus groups, Individual indepth interviews |
| Process | Recordkeeping (e.g., monitoring activity timetables) | Program checklist (e.g., review of adherence to programs plans) | Management audit (e.g., external management review of activities) |
| Outcome | Activity assessments (e.g., numbers of health screenings and outcomes or program attendance and audience response) | Progress in attaining objectives monitored (e.g., periodic calculation of percentage of aware, referred, participating) | Assessment of target audience for knowledge gain (e.g., pretest and posttest of change in knowledge) |
| Impact | Print media review (e.g., monitoring of content of articles appearing in newspapers) | Public surveys (e.g., telephone surveys of self-reported behavior) | Studies of public behavior/health change (e.g., data on physician visits or changes in public's health status) |
