Web Manager University – Spring 2009
Class Title: Top Tasks Part 3: Task Measurement & Success of Your Website
| Class Format: | Webinar | about our webinars |
| Instructor: | Gerry McGovern | |
| Date | Thursday, January 8, 2009 | |
| Time: | 1:00 – 2:30 pm (ET) | |
| Place: | Online Webinar* |
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| Fee: | FREE. You must be a government employee to register. |
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Register for this webinar (registration form hosted by a third–party vendor)
Webinar Description
The old web metrics don't work. Visitors, repeat visitors, page impressions, length of time on page–these metrics are simply not dependable. Think about length of time on page. Customer A spends five minutes on a page. Customer B spends one minute. Which is better?
Well, Customer A could have spent five minutes on the page because they couldn't understand what it was about. They could be a very unhappy customer. Whereas Customer B could have found exactly what they wanted in a minute and be a very happy customer or it could be the other way around.
People spend more time on Yahoo pages and visit more Yahoo pages on a particular visit than they do when they visit Google. Now, both of these companies make most of their revenue through advertising, and the basic currency of advertising is page views. Shouldn't Yahoo be making 10–times more profit than Google, instead of it being the other way around?
If all these old metrics are misleading, then what are the right metrics? Task completion. The right metrics answers the following question: Were your customers able to complete their top tasks quickly and easily on your website?
This webinar will show you how to measure task completion on your website; the only true measure of whether your website is working or not. He'll talk about the three key elements of task completion:
- Completion rate: What percentage of people who tried to complete the task were able to do so?
- Disaster rate: How many people think they completed the task but they actually got the wrong information?
- Completion time: Of those who did complete, how long on average did it take them?
Who Should Attend
This course is geared to government web managers, at any grade and at any level, in any location.
Webinar Format
This is an online webinar.
About the Instructor
Gerry McGovern is widely regarded as the number one worldwide authority on managing web content as a business asset. He has spoken, written, and consulted extensively on web content management issues since 1994.
In 2006, he was described by The Irish Times as one of five visionaries who had had a major impact on the development of the web. In 2006, he received the Educational Contribution award from the Irish Internet Association.
In 2004, he was included in the 100 most influential figures in e-commerce in the UK and Ireland, as part of "An Internet Decade," which was organized by NOP World and E–Consultancy. In 2000, he received the Web Ireland Internet Industry Person of the Year award. He is a founding member of the Irish Internet Association and the Content Management Professionals Association.
Gerry has written four books. In 2001, he published two books with Financial Times Prentice Hall entitled: Content Critical and The Web Content Style Guide. Design Research News stated that Content Critical "should be on the reading list of every course in web design." Knowledge Management Review described it as a "bible" of content management. In 2006, he published Killer Web Content. Suzanne Sowinska, Manager, Content Publishing Excellence, Microsoft Corporation, described it as "essential reading."
Gerry has been nominated as best overall speaker at numerous conferences. He has spoken about content management at hundreds of conferences and workshops in 35 countries. Gerry has appeared on BBC, CNN, and CNBC television, partaken in various radio shows, and featured in numerous print media publications.
Previously, he was founder and chief executive officer of Nua, a developer of content management software and solutions. In 1996, Nua received the Best Overall World Wide Web Business Achievement award from the European Union.
Since 1996, Gerry has written New Thinking, a widely read weekly e–mail newsletter covering the role of content on the web. In 1999, Gerry published The Caring Economy (Blackhall Publishing), which was voted 25th out of the top 50 new economy books by Middleton/Capstone.
Gerry holds a B.S. from Trinity College, Dublin, and lives in Dublin, Ireland. He maintains a website at: www.gerrymcgovern.com
Return to the Spring 2009 Schedule of Classes
Page Updated or Reviewed: January 7, 2009
