Web Manager University – Spring 2009
Class Title: Crisis Communication Online
| Class Format: | One–Day Course | |
| Instructor: | Shel Holtz, Holtz Communication + Technology | |
| Date | Wednesday, February 11, 2009 | |
| Time: | 9:00 am – 4:00 pm | |
| Place: | Department of Labor (DOL) |
Directions to DOL |
| Fee: | $200 federal, state, or local U.S. government; $300 for non–government |
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Register for this course (registration form hosted by a third–party vendor)
Course Description
The Internet—and, more recently, social media—have added new dimensions to the age-old practice of crisis communication. Media cycles have vanished, events are reported on Twitter before the mainstream media ever says a word, and reputations hang in the balance. Surprisingly few organizations have modified their crisis communication plans to account for the changes wrought by the Net; even more surprising is the number of organizations with no crisis plans at all.
In this full-day workshop, leading online communicator Shel Holtz will explore the various elements of crises online and how organizations can be ready to meet the multiple challenges that can arise.
What You'll Learn
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The importance of symbols in a crisis
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The various kinds of crises and how they will shape your response
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The role of employees during a crisis
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How to prepare your website to be crisis-ready
About the Instructor
Shel Holtz, an accredited business communicator, is the principal of Holtz Communication + Technology. He consults with Fortune 500–sized organizations on the application of online technology to organizational communication.
He has written or co-written several books on communication, including "Tactical Transparency," "Blogging for Business," "Corporate Conversations," "How to Do "verything with Podcasting" and "Public Relations on the Net."
Shel is a Fellow of the International Association of Business Communicators (IABC) and a Founding Fellow of the Society for New Communication Research (SNCR).
Return to the Spring 2009 Schedule of Classes
Page Updated or Reviewed: January 7, 2009
