Web Manager University – Spring 2009
Class Title: Advanced Writing for the Web: Hands-On Practice in Writing Web Pages
| Class Format: | One–Day Course | |
| Instructor: | Leslie O'Flahavan, E–WRITE | |
| Date | Wednesday, April 1, 2009 | |
| Time: | 9:00 am – 4:00 pm | |
| Place: | Department of Labor (DOL) |
Directions to DOL |
| Fee: | $200 federal, state, or local U.S. government; $300 for non-government |
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Register for this course (registration form hosted by a third–party vendor)
Course Description
If you already understand the basics of writing for the web and want guidance on writing specific types of web pages, this is the course for you. You'll receive specific, user–focused guidance on techniques for writing each of the following types of web pages:
- "How–to" Task
- Newsroom or Press
- Contact Us
- FAQs
- About Us
- Publications
- Task or Procedure
- Newsletter archives
During this course, we will produce a brief standards document on writing the seven types of web pages. You'll be able to use this standards document when you return to work.
You'll also get a overview of how web writing affects search engine optimization. You'll practice writing so your content appears high up in search results.
Plan to bring your own web content to this course. You'll have the opportunity to compare it to the course samples, get Leslie's feedback on it, and revise it with classmates' input.
Why You Should Attend
- to practice writing for the web with the expert guidance of Leslie O'Flahavan
- to identify best practices for writing specific types of web pages
- to enhance your skills as a content manager and writer
- to begin developing content writing standards for your organization
What You Will Learn
- how to write specific types of web pages
- how to identify model web pages of each type and use them to set standards for content authors
- techniques for writing so search engines (as well as human users) will be able to find your content
Who Should Attend
You should attend this class if you are a content writer or manager who has already taken a basic writing for the web course. You should be interested in writing during the course and in reviewing your own and other course attendees' web content.
Level of Course
Intermediate/advanced
Course Format
This hands–on course will include large and small group work as well as individual writing and editing. You can count on reviewing examples of each type of web page, writing or editing your own web content, and reviewing and editing others' content.
About the Instructor
Leslie O'Flahavan is a co–founder and partner in E–WRITE. With E–WRITE, she has helped thousands of people learn to write well for online readers. She has delivered customized writing courses for customer service agents, help desk staff, web content contributors, marketers, executives, demographers, county government employees, activists, federal employees, and teachers!
Leslie helps agencies publish usable web content written by a broad range of contributors and develop web writing style guides to govern content writing. This year, E–WRITE has developed an Editorial Style Guide for the Energy Information Administration and an online web writing course for the Department of Veterans Affairs.
Leslie is a frequent presenter at web content conferences and has been an Internet Best In Class award judge for three years. She is the co–author of Clear, Correct, Concise E-Mail: A Writing Workbook for Customer Service Agents.
Return to the Spring 2008 Schedule of Classes
Page Updated or Reviewed: January 7, 2009
