Web Manager University - Spring 2008
Class Title: NEW! Repurposing Print Documents for the Web
| Class Format: | Seminar | |
| Instructor: | Leslie O'Flahavan, E-WRITE | |
| Date: | February 28, 2008 (Thursday) | |
| Time: | 9:00 am – 12:00 pm | |
| Place: | Department of Labor |
Directions to DOL |
| Fee: | $50 federal, state, or local U.S. government employees; $75 for non-government participants. |
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Seminar Description
Is your website full of information that was originally published in print? Is the site overloaded with hard-to-read PDFs that need to be rewritten for the web? This course will help you solve the print-to-web problem. You'll review real examples of web content that was originally written for print and learn a variety of techniques for translating print to web. You'll develop repurposing strategies for reports, policy manuals, brochures, and press releases. You'll also learn ways to make a print document work online when, for legal or copyright reasons, you can't alter the original content.
What You'll Learn
- Why print documents don't work "as–is" as web content and how to explain this concept to your web content authors
- How to identify the steps in the print-to-web publishing cycle and how to allocate time and resources for each step
- How to make a business case for repurposing by calculating the costs of non-repurposed content and the value of repurposed content
- How to find successful examples of repurposed print content on the web and how to use these examples as models for your own repurposing projects
- How to decide whether to repurpose a print document for the web
Who Should Attend
- Internet and Intranet content managers
- Content editors and authors
- E-newsletter publishers
- Anyone who manages the print-to-web translation
Leslie O'Flahavan is a co-founder and partner in E-WRITE. With E-WRITE, she has helped thousands of people learn to write well for online readers. She has delivered customized writing courses for customer service agents, help desk staff, web content contributors, marketers, executives, demographers, county government employees, activists, federal employees, and teachers. Leslie helps agencies publish usable web content written by a broad range of contributors and develop web writing style guides to govern content writing. This year, E-WRITE has developed an Editorial Style Guide for the Energy Information Administration and an online web writing course for the Department of Veterans Affairs.
Leslie is a frequent presenter at web content conferences and has been an Internet Best In Class award judge for three years. She is the co-author of Clear, Correct, Concise E-Mail: A Writing Workbook for Customer Service Agents.
Return to the Spring 2008 Schedule of Classes
