Evaluating Your Website / Web Metrics
- What is website evaluation / web metrics?
- Why is website evaluation important?
- Developing a web metrics strategy
- Ways to evaluate your site
“Customer Focus and Experience” metrics:
- Knowing your audience / market research
- Measuring customer satisfaction
- Conducting usability testing (goes to "Usability & Design" section)
- Analyzing web logs & visitor traffic
- Reviewing links regularly
“Quality and Compliance” metrics:
“Recognition” metrics:
- Applying for awards (goes to "Marketing" section)
- Buying web analytics products and services
- Tying website evaluation to mission achievement
- Metrics Resources
Page Updated or Reviewed: September 3, 2008
