Agency for Toxic Substances and Disease Registry (ATSDR)
Evaluation Primer on Health Risk Communication Programs
Pretest Methods for Print Materials
Self-administered Surveys (mailed or personally delivered)
Purpose: To obtain individual reactions to draft materials
Application: Print or audiovisual materials
Number of: Enough to see a pattern of response
Respondents: (Minimum 20; ideal 100-200)
Resources Required: List of respondents; draft materials; questionnaire; postage (if mailed)
Pros: Inexpensive. Does not require staff's time to interact with respondents if mailed; can be anonymous for respondents; can reach homebound, rural, or other difficult to reach groups; easy and (usually) quick for respondents
Cons: Response rate may be low if mailed; may require followup; may take long time to receive sufficient responses; respondents self-select (potential bias); exposure to materials isn't controlled; may not be appropriate if audience has limited writing skills
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