Agency for Toxic Substances and Disease Registry (ATSDR) 
Evaluation Primer on
Health Risk Communication Programs
Evaluation Action Plan

Purpose

The purpose of an evaluation action plan is to assist you in identifying specific evaluation strategies for assessing how well your messages, materials, and activities were implemented and received by the target audiences.

Instructions

Ideas for Actions.

Write down ideas and strategies that you might want to try in evaluating your own health risk communication program.

Action Plan.

Choose two or three of your evaluation ideas and develop specific actions to implement them. Write these ideas on an action plan form. When developing your action plan, ask yourself the following questions:

Planning

• Is the action specific (Are action verbs used)?
• How much time will it take?
• Is it written so that I or someone else will know when the action occurs?

Resources

• Are the skills and resources for carrying out the action available?
• Who will do it?
• Are special materials or equipment necessary?
• Is continual monitoring or followup required?

Implementation

• Do I have the authority to implement the action? If not, who does?
• How can I go about getting approval?
• What is the degree of support for my idea?
• Besides my supervisor, who will I need to sell my idea to?
• What in my organization environment might interfere with doing this?

Evaluation

• Whom will this action affect?
• How will it affect them?
• How will I measure the effects? (evaluation plan)

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