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| The Heart Truth acknowledges its Red Dress Collection 2008 Sponsors — |
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Diet Coke’s Red Dress program kicked off on February 1, 2008, with 2.5 billion Diet Coke products featuring The Heart Truth and Red Dress symbols and Diet Coke’s presenting sponsorship of The Heart Truth’s annual Red Dress Collection Fashion Show in New York. The red dress Heidi Klum—the company’s spokesperson for this program—wore on the runway was also displayed at The Heart Truth Road Show, presented by Diet Coke. This 10-city Road Show brought heart health messages and free risk factor screenings to thousands of women during the spring of 2008. Ms. Klum also wore an exclusive red dress to the 80th annual Academy Awards on February 24, 2008, and promoted Diet Coke’s commitment to the issue. One lucky consumer won Ms. Klum’s dress through a sweepstakes at www.mycokerewards.com, which raised funds for the Foundation for the National Institutes of Health to further efforts of women’s heart health awareness and research and provided online visitors with information on heart health.
In support of their Red Dress program, Diet Coke worked with the campaign to customize national retail programs at Blockbuster, Subway, CVS, and Kroger to raise funds and spread the word about women’s heart heath. Diet Coke also conducted employee events through which they distributed 8,000 Red Dress Pins, hosted heart health screenings, and encouraged employees to participate in National Wear Red Day. The program continues to make an impact among women and will expand in 2009 in an effort to help women take control of their risk factors and heart health. Visit: www.dietcoke.com for more information about Diet Coke. |
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Johnson & Johnson, the world's most broadly-based health care company, is proud to support The Heart Truth campaign and help consumers take care of their heart health. In 2008, Johnson & Johnson returned to Mercedes-Benz Fashion Week for the fifth consecutive time as a national sponsor of the Red Dress Collection 2008 Fashion Show. The company continues to spread The Heart Truth message about the importance of wellness and its connection to heart disease through programs from its affiliated companies designed to encourage women to learn more about heart disease treatment options. Visit www.jnj.com for more information.
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Swarovski, the world leader in cut crystal, is accelerating the fight against heart disease by helping to raise women's awareness of their #1 killer. Reinforcing its commitment to this issue, Swarovski co-sponsored the Red Dress Collection 2005, 2006, and 2007 Fashion Shows and is a national sponsor and the exclusive jeweler of Red Dress Collection 2008 Fashion Show at Mercedes-Benz Fashion Week in New York on National Wear Red Day. Swarovski also created an original Daniel Swarovski dress designed by Swarovski's Creative Director Nathalie Colin-Roblique that was worn by actress Molly Sims. Additional initiatives to support The Heart Truth and its national symbol include the creation of the Swarovski's Red Dress pin and other heart-inspired accessories as part of its special collection to help raise funds and awareness for women and heart disease. Visit www.swarovski.com for more information. |
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Bobbi Brown Cosmetics, a revolutionary in the cosmetics industry joins The Heart Truth to help women recognize their inner and outer beauty by being heart healthy and promoting the Red Dress as the national symbol for women and heart disease awareness. Internationally-renowned beauty expert Bobbi Brown and her team of artists returned to Mercedes-Benz Fashion Week on National Wear Red Day to create runway ready faces for dozens of the most celebrated women as they walked in the Red Dress Collection 2008 Fashion Show. To support her role as make-up partner, Bobbi Brown offered a limited-edition "Be True to Your Heart" lip palette for consumers. Visit www.bobbibrowncosmetics.com for more information. |
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