The Heart Truth Road Show 2004

From March to May 2004, The Heart Truth Road Show, sponsored by the National Heart, Lung, and Blood Institute (NHLBI), and presented by Johnson & Johnson, traveled to shopping malls in Philadelphia, Chicago, San Diego, Dallas, and Miami to bring free health screenings to women and to urge them to take their heart health seriously and personally.  
Road Show >

Olympus Fashion Week 2004

In February of 2004, The Heart Truth partnered with America's fashion industry—including 26 top designers and 26 top models and celebrities—to debut a collection of red dresses created exclusively for The Heart Truth campaign.  The Red Dress Collection 2004 Fashion Show was made possible by Johnson & Johnson and affiliated companies.

American Heart Month 2004

On February 2, 2004, Mrs. Laura Bush, ambassador for The Heart Truth, kicked off American Heart Month with 200 special guests at a ceremony held in the East Room at The White House.  Joining Mrs. Bush were Dr. Cristina Beato, Acting Assistant Secretary for Health, U.S. Department of Health and Human Services, Dr. Sharonne N. Hayes, Director, Mayo Clinic Women's Heart Clinic, and Joyce Cullen, a heart disease survivor from Kansas City who thanked Mrs. Bush for The Heart Truth's life-saving message that she heard during the First Lady's visit to Kansas City in September 2003.  Joyce was among dozens of women and men who proudly wore red and Red Dress Pins to The White House in support of the national symbol for women and heart disease awareness—the Red Dress.

President George W. Bush joined the ceremony to salute Mrs. Bush for all of her efforts on behalf of The Heart Truth.  In recognition of the important ongoing fight against heart disease, President Bush, surrounded by survivors wearing red dresses, signed a Presidential Proclamation officially declaring February as "American Heart Month."  
View Proclamation >

Visit the First Lady's Web page to learn more about her recent Heart Truth activities >

Women's Heart Day 2003

On February 21, 2003, in the Great Hall of the Hubert H. Humphrey Building, U.S. Department of Health and Human Services Secretary Tommy G. Thompson presented "The Red Dress Collection."  The original collection of 19 Red Dresses from America's most prestigious designers is the centerpiece of The Heart Truth.  The Red Dress, first introduced at New York Fashion Week, serves as the national symbol for women and heart disease awareness with the message that "heart disease doesn't care what you wear."

Valentine's Day and Women's Heart Disease Awareness

On February 14, 2003, Mrs. Laura Bush visited the Red Dress Collection display at New York Fashion Week and appeared on Good Morning America, Today, and The Early Show to promote awareness of women and heart disease.  During her interviews, the First Lady encouraged all women to learn their personal risks for heart disease, and to take action to lower those risks.

Mercedes-Benz Fashion Week 2003

The Heart Truth first introduced the Red Dress as the national symbol for women and heart disease awareness in a dazzling display of 19 Red Dresses from America's most prestigious designers at New York Fashion Week in 2003.  The original collection was displayed in Bryant Park from February 7-14, 2003.

The Heart Truth Campaign Launch

Leading women's health advocates and cardiovascular experts gathered together at the National Museum of Women in the Arts in Washington, D.C., in September 2002 for the National Heart, Lung, and Blood Institute's launch of The Heart Truth campaign.  
Go to Launch >

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