About This User's Guide
Your Role: The Critical Link to Reaching Our Audience
Section 1 is a description of toolkit items,
identifying each and offering suggestions about how your organization can use
these items for outreach.
Section 2 identifies the target audience.
Section 3 discusses simple messages to use when
providing information about the Guidelines.
Section 4 outlines steps that your organization can
take to promote the Guidelines locally. We offer creative ideas to help you
build "buzz."
Section 5 outlines a broad range of promotional
activities for those organizations that have a strong media relations program
and can take full advantage of the items in the toolkit.
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