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3. STRATEGIES FOR AN EFFECTIVE JOB SEARCH
  3.4 RESEARCH COMPANIES
   
  What to Do
   
  The Internet is a critical element of successful job searching. Items you might want to research: company growth, city’s average salaries for field, annual reports, cost of living.

For example, if you wanted to find the ABC Company’s annual report for last year, you’d go to a search engine and do a “key word” search by typing in “ABC Company Annual Report.” The search engine will then generate a list of links to webpages that contain the key words you specified. The list of webpages is usually sorted by relevance, meaning that the ones at the top of the list are probably most closely related to what you’re looking for.

Cityscape
  There are plenty of reference materials available in libraries to give you information on a company. You can do the research yourself or ask the librarian for help. A professional librarian is trained to find information from a variety of sources, or to direct you to other resources available in the community. Your local public library may also have a special Business Reference Section, which collects additional information on businesses in the local area. This information generally tends to be more current than annual publications. In any case, the Reference Desk at any library is a good starting point for your research.
 

After you have done research, you may then call the company to get additional information. You should call to ask for information for two reasons. First, to request printed material about the organization such as an annual report or brochure. Second, try to speak with someone about the job you want. Refer to section 2.1, “What to Say on the Phone.”

 
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