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Research is a good idea because:
- You may get to know someone in the organization, and therefore have a personal contact.
- If you have information about the company, you can do a better job of identifying transferable skills and matching those to the organization and the job.
- You can ask questions in a job interview that are based on information few other applicants have.
Researching a company can make you “look better” when compared to other candidates, because so few applicants do their homework. |
