Advertising & Integrated Marketing Solutions (AIMS) - Schedule 541
GSA provides Advertising & Integrated Marketing Solutions (AIMS) for customers that need assistance educating the public. This may include developing a comprehensive media plan that offers:
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Advertising
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Website design
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Graphic design
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Direct mail campaign
Contracts are awarded to advertising and marketing firms that can assist agencies in accomplishing its goals. Under the AIMS Schedule, a multitude of services are available and are categorized into five groupings for ease of reference:
- 541-1, Advertising Services
- 541-1000, Other Direct Costs (ODCs) are expenses other than labor hours
- 541-2, Public Relations Services
- 541-2000, Other Direct Costs (ODCs) are expenses other than labor hours
- 541-3, Web Based Marketing Services
- 541-4, Specialized Marketing Services
- 541-5, Integrated Marketing Services
Please see the AIMS Quick Reference Guide or AIMS Brochure for further details about this program.
The shortcut for this page is www.gsa.gov/aim.
Last Reviewed 3/26/2009