FHWA - Federal HighWay Administration

Who's Talking

"Forty percent of everything I do is in Spanish—we have to target the Spanish population. I use the It All Adds Up 10 Simple Steps, the television ads and definitely the radio scripts. I use whatever I can!"
Joni Brown, Air Victoria—Keep It Clean

Tools for Organizations

Welcome to the One-Stop Spanish Shop

Break the language barrier. Use the free commercial-quality It All Adds Up Spanish-language materials and resources and educate even more residents in your community about the simple steps they can take to help reduce traffic congestion and pollution.

The Spanish-speaking population is one of the fastest growing in the nation, according to the U.S. Census Bureau. So spread the word with a few Spanish-language materials in your next air quality campaign! Here are some detailed instructions on how to customize It All Adds Up materials.

The free Spanish-language materials include:spanishinset

PDF Icon Ten Simple Steps Flyer in Spanish (PDF, 485K)
For use at events, in mailings, advertising, and other outreach
PDF Icon Three Simple Steps for Summer Flyer in Spanish (PDF, 4699K) IND Icon (INDD, 1636K)
For promoting the summer simple steps: care for your car, care for yourself, and spread the word
PDF Icon Two Simple Steps for Winter Flyer in Spanish (PDF, 394K) IND Icon (INDD, 996K)
For promoting the winter simple steps: trip chaining and telecommuting
Document Icon Radio Ad Scripts in Spanish (DOC, 26K)
These ads can be easily customized with local information and then taped or read live by community leaders or radio personalities
MOV Icon TV Ad on Trip Chaining in Spanish   (View the Script)
Professionally produced TV ad to promote trip chaining
MOV Icon TV Ad on Vehicle Maintenance in Spanish   (View the Script)
Professionally produced TV ad to promote vehicle maintenance
MOV Icon TV Ad on Alternate Transportation in Spanish   (View the Script)
Professionally produced TV ad to promote walking, bicycling, and mass transit
Check out these Spanish-language marketing samples from other organizations: Additional resources for reaching Spanish-speaking populations:

Spanish population statistics

Spanish-language newspapers

Spanish-language radio stations

Spanish-language television stations

Marketing tips for reaching Spanish-language populations