FHWA - Federal HighWay Administration

Who's Talking

"Public awareness surveys are the quantifiers that show the program is working, which makes it easier to obtain funding. They also help a program make connections with new partners…Show that you have a ssuccessful, evaluated program that is worth a new partner's time and effort and it almost becomes a peer pressure thing—they can't say no!"
Amy Haack, West Michigan Shoreline Regional Development Commission, MI

Tools for Organizations

Materials by Message

The following materials and messages can help you promote specific actions based on the It All Adds Up to Cleaner Air messages: trip chain, fuel vehicles properly, maintain your car, telecommute more often, take alternate transportation, practice good driving habits, and spread the word!

Trip Chaining

Document Icon Event and Activity Suggestions (DOC, 35K)
Ideas for promoting the winter tips: Trip chaining and telecommuting
Document Icon Fact Sheet on Trip Chaining and Telecommuting (DOC, 40K)
Tips and statistics you can use "as is" or incorporate into your collateral materials
PDF Icon Two Simple Steps Flyer In English (PDF, 835K) IND Icon (INDD, 10164K)
PDF Icon Two Simple Steps Flyer in Spanish (PDF, 394K) IND Icon (INDD, 996K)
For promoting the winter simple steps: Trip chaining and telecommuting
FLA Icon Flash Animation for Year-Round Use
FLA Icon Flash Animation with Winter Theme
Post these on your Web site and e-mail to your network of contacts to promote trip chaining and telecommuting
FLA Icon Online Quiz on Trip Chaining and Telecommuting
For you and your partners to post on your Web sites
PDF Icon Live-read Radio Scripts on Trip Chaining (PDF, 272K)
A variety of ads (:60, :30, :20, :15 and :10) you can easily customize with local information and tape or have community leaders or radio personalities read live
Document Icon Radio Ad Scripts (DOC, 28K)
Document Icon Radio Ad Scripts in Spanish (DOC, 26K)
These ads can be easily customized with local information and then taped or read live by community leaders or radio personalities
RAM Icon Radio Ad—Produced—on Trip Chaining (30-sec, RAM, 1K)  (View the Script)
RAM Icon Radio Ad—Produced—on Trip Chaining (60-sec, RAM, 1K)  (View the Script)
Professionally produced radio ad to promote trip chaining
PDF Icon Trip Chain Checklist (PDF, 354K) IND Icon (INDD, 1104K)
To help plan multiple activities in a single trip
PDF Icon Print Ads on Trip Chaining—4.25"x6.5" (PDF, 1001K) IND Icon (INDD, 1372K)
Ads promoting trip chaining, for use in advertising and other outreach
PDF Icon Print Ads on Trip Chaining and Telecommuting—6.5"x10" (PDF, 3296K) IND Icon (INDD, 2324K)
Ads promoting trip chaining and telecommuting, for use in advertising and other outreach
PDF Icon Bus Shelter Ads on Trip Chaining and Telecommuting (PDF, 6765K) IND Icon (INDD, 3196K)
Ads that your partners may want to sponsor
PDF Icon Bus Side Ads on Trip Chaining (PDF, 6292K) IND Icon (INDD, 1668K)
Ads that your partners may want to sponsor
PDF Icon Billboard Ads on Trip Chaining (PDF, 7154K) IND Icon (INDD, 2080K)
Ads that your partners may want to sponsor
Document Icon Press Release Template (DOC, 33K)
To announce your community's participation in the It All Adds Up initiative
RAM Icon TV Ad on Trip Chaining (RAM, 1K)  (View the Script)
MOV Icon TV Ad on Trip Chaining in Spanish (MOV, 3673K)  (View the Script)
Professionally produced TV ads to promote trip chaining

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Refueling

Document Icon Event and Activity Suggestions (DOC, 38K)
Ideas for promoting the summer tips: proper fueling, vehicle maintenance, and avoiding idling
Document Icon Fact Sheet on Proper Refueling (DOC, 34K)
Tips and statistics you can use "as is" or incorporate into your collateral materials
PDF Icon Three Simple Steps Flyer in English (PDF, 521K) IND Icon (INDD, 1508K)
PDF Icon Three Simple Steps Flyer in Spanish (PDF, 4699K) IND Icon (INDD, 1508K)
For promoting the summer simple steps (proper refueling and using less gas)
FLA Icon Flash Animation with Summer Theme
Post this on your Web site and e-mail to your network of contacts to promote proper fueling, fuel efficiency, vehicle maintenance, trip chaining, and telecommuting
FLA Icon Online Quiz on Refueling and Vehicle Maintenance
For you and your partners to post on your Web sites
Document Icon Radio Ad Scripts (DOC, 28K)
These ads can be easily customized with local information and then taped or read live by community leaders or radio personalities
PDF Icon Roadtrip Checklist (PDF, 458K) IND Icon (INDD, 896K)
Simple steps to consider taking before heading out for a road trip
PDF Icon Print Ads on Proper Fueling, Vehicle Maintenance, and Avoiding Idling—6.5"x10" (PDF, 190K) IND Icon (INDD, 1436K)
Ads promoting proper fueling, vehicle maintenance, and avoiding idling, for use in advertising and other outreach
PDF Icon Bus Shelter Ads on Vehicle Maintenance (PDF, 396K) IND Icon (INDD, 1284K)
Ads that your partners may want to sponsor
Document Icon Press Release Template (DOC, 38K)
To announce your community's participation in the It All Adds Up initiative

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Vehicle Maintenance

Document Icon Event and Activity Suggestions (DOC, 38K)
Ideas for promoting the summer tips: proper fueling, vehicle maintenance, and avoiding idling
Document Icon Event and Activity Suggestions (DOC, 44K)
Ideas for promoting the spring tips: care for you car, care for yourself, and spread the word
Document Icon Fact Sheet on Vehicle Maintenance (DOC, 32K)
Tips and statistics you can use "as is" or incorporate into your collateral materials
FLA Icon Flash Animation with Spring Theme
Post these on your Web site and e-mail to your network of contacts to promote car maintenance, walking and biking for transportation, trip chaining, and telecommuting
FLA Icon Flash Animation with Summer Theme
Post this on your Web site and e-mail to your network of contacts to promote proper fueling, fuel efficiency, vehicle maintenance, trip chaining, and telecommuting
FLA Icon Online Quiz on Refueling and Vehicle Maintenance
For you and your partners to post on your Web sites
PDF Icon Live-read Radio Scripts on Vehicle Maintenance (PDF, 408K)
A variety of ads (:60, :30, :20, :15 and :10) you can easily customize with local information and tape or have community leaders or radio personalities read live )
Document Icon Radio Ad Scripts (DOC, 28K)
Document Icon Radio Ad Scripts in Spanish (DOC, 26K)
These ads can be easily customized with local information and then taped or read live by community leaders or radio personalities
RAM Icon Radio Ad—Produced—on Vehicle Maintenance (30-sec, RAM, 1K)  (View the Script)
RAM Icon Radio Ad—Produced—on Vehicle Maintenance (60-sec, RAM, 1K)  (View the Script)
Professionally produced radio ads to promote vehicle maintenance and avoiding idling
PDF Icon Roadtrip Checklist (PDF, 458K) IND Icon (INDD, 896K)
Simple steps to consider taking before heading out for a road trip
PDF Icon Print Ads on Proper Fueling, Vehicle Maintenance, and Avoiding Idling—6.5"x10" (PDF, 190K) IND Icon (INDD, 1436K)
Ads promoting proper fueling, vehicle maintenance, and avoiding idling, for use in advertising and other outreach
PDF Icon Bus Shelter Ads on Vehicle Maintenance (PDF, 396K) IND Icon (INDD, 1284K)
Ads that your partners may want to sponsor
RAM Icon TV Ad on Vehicle Maintenance (RAM, 1K)  (View the Script)
FLA Icon TV Ad on Vehicle Maintenance in Spanish (MOV, 3696K)  (View the Script)
Professionally produced TV ad to promote vehicle maintenance
PDF Icon Billboard Ads on Alternate Modes (PDF, 65194K)
Ads that your partners may want to sponsor

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Telecommuting

Document Icon Event and Activity Suggestions (DOC, 35K)
Ideas for promoting the winter tips: Trip chaining and telecommuting
Document Icon Activities Suitable for Telecommuting (DOC, 28K)
Encourage telecommuting with this list of suitable occupations
Document Icon Fact Sheet on Trip Chaining and Telecommuting (DOC, 40K)
Tips and statistics you can use "as is" or incorporate into your collateral materials
PDF Icon Two Simple Steps Flyer In English (PDF, 835K) IND Icon (INDD, 10164K)
PDF Icon Two Simple Steps Flyer in Spanish (PDF, 394K) IND Icon (INDD, 996K)
For promoting the winter simple steps: trip chaining and telecommuting
FLA Icon Flash Animation for Year-Round Use
FLA Icon Flash Animation with Winter Theme
Post these on your Web site and e-mail to your network of contacts to promote trip chaining and telecommuting
FLA Icon Online Quiz on Trip Chaining and Telecommuting
For you and your partners to post on your Web sites
Document Icon Radio Ad Scripts (DOC, 28K)
These ads can be easily customized with local information and then taped or read live by community leaders or radio personalities
PDF Icon Print Ads on Telecommuting—6.5"x10" (PDF, 3296K) IND Icon (INDD, 2324K)
Ads promoting telecommuting, for use in advertising and other outreach
PDF Icon Flyer on Telecommuting (PDF, 50K) IND Icon (INDD, 1180K)
For promoting the benefits of working from home at events and in mailings
PDF Icon Tip Sheet on Telecommuting (PDF, 48K) IND Icon (INDD, 1156K)
To help workers approach their employers with a telecommute plan
PDF Icon Bus Side Ads on Telecommuting (PDF, 6043K) IND Icon (INDD, 2224K)
Ads that your partners may want to sponsor
PDF Icon Billboard Ads on Telecommuting (PDF, 6827K) IND Icon (INDD, 1664K)
Ads that your partners may want to sponsor
PDF Icon Bus Shelter Ads on Trip Chaining and Telecommuting (PDF, 6765K) IND Icon (INDD, 3196K)
Ads that your partners may want to sponsor
Document Icon Press Release Template (DOC, 33K)
To announce your community's participation in the It All Adds Up initiative

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Alternate Transportation

Document Icon Event and Activity Suggestions (DOC, 39K)
Ideas for promoting the fall tips: take mass transit, bike or walk, and share a ride or carpool
Document Icon Event and Activity Suggestions (DOC, 44K)
Ideas for promoting the spring tips: care for you car, care for yourself, and spread the word
Document Icon Fact Sheet on Alternate Transportation (DOC, 50K)
Tips and statistics you can use "as is" or incorporate into your collateral materials
PDF Icon Three Simple Steps Flyer (PDF, 1238K)  IND Icon (INDD, 1470K) 
For promoting the fall simple steps: take mass transit, bike or walk, and share a ride or carpool
(Download the accompanying EPS File)
PDF Icon Three Simple Steps Flyer (PDF, 547K) IND Icon (INDD, 1636K)
For promoting the spring simple steps: Care for you car, care for yourself, and spread the word
FLA Icon Flash Animation for Year-Round Use
FLA Icon Flash Animation with Fall Theme
Post these on your Web site and e-mail to your network of contacts to promote alternate transportation
FLA Icon Online Quiz on Alternate Transportation
For you and your partners to post on your Web sites
PDF Icon Live-read Radio Scripts on Alternate Transportation (PDF, 472K)
A variety of ads (:60, :30, :20, :15 and :10) you can easily customize with local information and tape or have community leaders or radio personalities read live
Document Icon Radio Ad Scripts (DOC, 27K)
Document Icon Radio Ad Scripts (DOC, 28K)
Document Icon Radio Ad Scripts in Spanish (DOC, 26K)
These ads can be easily customized with local information and then taped or read live by community leaders or radio personalities
Document Icon DJ Dialogue Suggestions and Vanpool Song (DOC, 41K)
For radio DJs to read on air to stimulate fun conversations amongst listeners about carpooling
RAM Icon Radio Ad—Produced—on Alternate Transportation (30-sec, RAM, 1K)  (View the Script)
RAM Icon Radio Ad—Produced—on Alternate Transportation (60-sec, RAM, 1K)  (View the Script)
Professionally produced radio ad to promote walking, bicycling, and mass transit
PDF Icon Print Ads on Walking and Biking for Transportation—6.5"x10" (PDF, 134K)  IND Icon (INDD, 1248K)
Ads promoting walking and biking for transportation, for use in advertising and other outreach
PDF Icon Print Ads on Alternate Transportation—6.5"x10" (PDF, 233K)  IND Icon (INDD, 2454K)
Ads promoting walking, bicycling, and in-line skating for use in advertising and other outreach
PDF Icon Bus Shelter Ads on Walking and Biking for Transportation—6.5"x10" (PDF, 837K) 
IND Icon (INDD, 3154K)
Ads promoting walking and biking for transportation, for use in advertising and other outreach
PDF Icon Bus Shelter Ads On Alternate Transportation (PDF, 470K)  IND Icon (INDD, 2436K)
Ads that your partners may want to sponsor
RAM Icon TV Ad on Alternate Transportation (RAM, 1K)  (View the Script)
FLA Icon TV Ad on Alternate Transportation in Spanish (MOV, 3641K)  (View the Script)
Professionally produced TV ad to promote walking, bicycling, and mass transit
PDF Icon Billboard Ads on Alternate Modes (PDF, 65194K)
Ads that your partners may want to sponsor

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