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MARKETING

More than 20 ideas on marketing NatureWatch programs...

NOTE: Some of the files below are large, so a high speed internet connection is recommended. File size is noted at the end of the description (a size in "kb" is small file under 1 megabyte, and "mb" denotes larger file size in megabytes).

You may encounter difficulty downloading the larger files into your web browser. If so, try clicking the right mouse button on the Acrobat icon and select "save..." on the menu to save the files to your computer.

 

Agency Birthday Flyer
A fun one-page flyer celebrating the 100th Birthday of the National Wildlife Refuges. Check out the use of an educational quiz and word scramble. [PDF: 118 kb]
 
A Great Tabloid
Tired of the same old ways to discuss Forest "issues" with the public? Here is a very nice public outreach effort on 10 Ways you can help your National Forest in Southern California. Easy to read and understand, this document has a fresh approach to communicating "issues" using Wildlife characters. Fun to read and get ideas from for your NatureWatch Program. 4 pages. [PDF: 3.7 mb]
 
Allegheny NF Annual Report
A very nice Forest-level annual report that highlights a NatureWatch Program effort. Three pages. [PDF: 427 kb]
 
Aquatic Education Synopsis

About twelve years ago the Forest Service Pacific Northwest Fisheries Program had a vision to create a network of highly visible and effective Aquatic Education/NatureWatch programs throughout Oregon and Washington. This synopsis documents the success and the reality of what persistence and commitment can bring over a long period of time with dedicated field people and partners. Six pages. Check out the website at the end of the document for additional information. [PDF: 9.3 mb]

 
Backyard Conservation Movie
A short and fun cartoon movie. [MOV: 449 kb]
 
Conserving Nature Report
A beautiful 28 page report of the US Fish and Widlife Service. Excellent photography and easy-to-read and understand text. [PDF: 541 kb]
 
District Naturewatch Program
A beautifully done District-level NatureWatch Program report. Check it out and be amazed!! If you are looking for an example of a very complete Program, this is as good as it gets. 53 pages! [PDF: 9 mb]
 
Fishing Week / Bird Day
An excellent 4 page National Fishing Week and International Migratory Bird Day brochure. Contributed by the Colville National Forest. [PDF: 3 mb]
 
Guide to Effective Ads
An absolutely wonderful booklet on what makes an effective ad for a non-profit or government agency. Many thanks to Andy Goodman for this contribution. Check out Andy's website for more great information on communication. [PDF: 3.7 mb]
 
Hearts Content Scenic Area
An excellent two-page brochure for a NatureWatch Interpretive trail. Thanks to the Allegheny National Forest for this contribution. [PDF: 1.8 mb]
 
Interpretive Media Flyer
A very nice one-page flyer from a Forest Service Enterprise Team. Clear and concise. Check it out and consider using them for your NatureWatch Program needs. [PDF: 120 kb]
 
Interpretive Placemats
Placemats are a great way to communicate information to a wide variety of audiences. This excellent example is for noxious weeds and ties in the adventures of Lewis and Clark. Beautifully done! [PDF: 5.6 mb]
 
Little Drummer Pathway
An extremely well done interpretive guide for the Little Drummer Historical Pathway, located on the Allegheny National Forest. Very informative and complete. 22 pages. [PDF: 22 mb]
 
Making Nature Your Business
Nature-based tourism is big business. Check out this nice brochure from the Texas Cooperative Extension Service - The Texas A&M University System. Four pages. [PDF: 9.7 mb]
 
Naturewatch Brochure
A somewhat outdated brochure... look for a new one soon. [PDF: 3 mb]
 
Sample Forest Level Report
A very nice forest-level report on watershed restoration. Consider it for form and style for a NatureWatch Program Report. Thanks to the Mt.Hood National Forest for this contribution. [PDF: 1 mb]
 
Ski Tour Watching Wildlife
NatureWatch in the snow. A beautiful brochure for guided ski and snowshoe tours. One page. [PDF: 345 kb]
 
Spooktacula
Don't be afraid to open this one! Creativity is on the loose in Alaska! [PDF: 98 kb]
 
Tsalila Flyer
This wonderful program on the Oregon Coast continues to grow and develop. Once again, persistence and commitment are the keys to success. Two pages. [PDF: 99 kb]
 
Watchable Wildlife Article
A very nice newspaper article about the increasing popularity of watchable wildlife opportunities in Oregon. [PDF: 126 kb]
 
Water Fest Press Release
Need to write a short news article for a NatureWatch activity or festival? Here is a nice sample to get you started. One page. [PDF: 45 kb]
 
WFRP Report Sample
An excellent NatureWatch accomplishment report taken from our Wildlife, Fish, Rare Plant (and NatureWatch) report. The value of this report is immeasurable. [PDF: 657 kb]
 
Wildflower Article
This excellent article by Wayne Owen, Forest Service National Botanist, was featured in WOW magazine. Have a look and see how well-written articles can be effective marketing and communication mediums for our NatureWatch Programs. Try one yourself for a local publication or newspaper. Sixteen pages, full color. [PDF: 1.1 mb]
 
Winging Northward Brochure
A great flyer for a great project. Lots of color, excellent pictures and overall eye-catching appeal. 2 pages. [PDF: 127 kb]
 
Wild Washington License
A great opportunity to promote and fund wildlife viewing opportunities and get a cool license plate as well! [PDF: 603 kb]
 
Live Video Exhibit
NEW -- Forest Service's portion of an exhibit that is bringing in LIVE STREAMING VIDEO via a dedicated T-1 line of eagles and salmon from remote sites on National Forests in the Northwest. [PDF: 209 kb]
 
   
 
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