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TRICARE Receives Two Magellan Awards for Communications Campaigns

December 29, 2008

08-121

FALLS CHURCH, Va. – TRICARE received two Magellan Awards in the 2008 Communications Campaign Competition. The Wounded, Ill, and Injured Service Members campaign took first place platinum and the Childhood Obesity Prevention and Awareness campaign took second place gold in the Community Relations, Government and Education category.

           The Wounded, Ill, and Injured service member campaign also received the Special Achievement award for “Best on a Limited Budget” against all other submissions.

           “The receipt of these distinguished awards by a component of the DoD and the Military Health System is wonderful news, as communications play an important part in the ongoing MHS mission. TRICARE continues to hit it out of the park!” said Dr. S. Ward Casscells, assistant secretary of defense for Health Affairs.

           The Magellan Awards competition provides a platform for communications professionals to demonstrate the value they deliver to their organizations and clients. The awards are sponsored by the League of American Communications Professionals (LACP).

           The two communications campaigns were initiated by the TRICARE Communications and Customer Service directorate. “We are honored to receive these awards,” said S. Dian Lawhon, director of communications and customer service for TRICARE. “We felt these innovative campaigns deserved recognition for their support of the TRICARE and Department of Defense mission.”

           Both campaigns were also highly ranked in the Top 50 Communication campaigns. The Top 50 are awards given to the highest-scoring entries regardless of category.

           The Wounded Warrior campaign took the number eight spot and Childhood Obesity the number 24 spot out of more than 450 entries and, for the first time, TRICARE was listed in the top 10 along with recognizable commercial and government organizations such as ESPN, NASA and Coca Cola. TRICARE previously won seven Magellan Awards.

           Both of this year’s campaigns were enhanced by partnering with other Department of Defense and federal agencies, and made extensive use of traditional and new and social media communication techniques including video, Internet radio, “widgets” and blogs.

About TRICARE Management Activity and the Military Health System
TRICARE Management Activity, the Defense Department activity that administers the health care plan for the uniformed services, retirees and their families, serves more than 9.1 million eligible beneficiaries worldwide in the Military Health System (MHS). The mission of the MHS is to enhance Department of Defense and national security by providing health support for the full range of military operations. The MHS provides quality medical care through a network of providers, military treatment facilities, medical clinics and dental clinics worldwide. For more about the MHS go to www.health.mil.

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www.tricare.mil is the official Web site of the
TRICARE Management Activity,
a component of the Military Health System
Skyline 5, Suite 810, 5111 Leesburg Pike,
Falls Church, VA 22041-3206