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Black Entertainment Network Foundation
http://www.ahealthybet.com
The BET Foundation was created in 2003 to promote healthy lifestyles
and raise awareness within the community about health related problems.
With obesity and related health concerns as its primary focus, the
foundation takes a pioneering first step in addressing one of the
leading behavioral health concerns among African American women and
families. Through tailored initiatives and targeted campaigns, the BET
Foundation aims to insure that African Americans live longer healthier
lives by arming community members with the knowledge and tools
necessary to begin their journey to a healthier life.
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Ceridian
http://www.myceridian.com/
Ceridian Lifeworks, a division of Ceridian Corporation, helps employees, health plan members, and members of
the military to live healthier, more productive, lives through providing Employee Assistance Program (EAP) services,
WorkLife services such as childcare location, and Health and Wellness services. As part of its portfolio of Health
and Wellness products, Ceridian has built a personal health coaching service around the We Can! program.
Health coaches provide support in making behavior changes that focus on healthy eating, increased physical activity,
and reduced screen time to encourage a healthy weight in all family members, including children. Families receive a workbook
based on the We Can! parent curriculum and access to online articles, tools, and coaching.
The same personal health coach will work one-on-one with a parent or caregiver from the family for 12 months.
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Delaware Physicians Care, Inc.
http://www.delawarephysicianscare.com
Delaware Physicians Care, Inc. (DPCI) is the largest Medicaid managed care health plan in Delaware. DPCI partners with numerous agencies to bring innovative prevention and wellness programs to the Delaware community. DPCI features the We Can! program in the prevention and wellness section of their website: http://www.DelawarePhysiciansCare.com.
DPCI also launched a pilot program using the We Can! and CATCH! Kids Club curricula to Delaware residents, through a select number of after-school programs. Based on the success of the pilot program, DPCI is making plans to expand the We Can! and CATCH! Kids club offerings to more residents and schools. DPCI has also committed to distributing the We Can! Flash animation to Delaware Physicians Care employees, providing parents and primary caregivers with practical tips and information to help youth and families maintain a healthy weight.
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H.J. Heinz Company
http://www.heinz.com
The H.J. Heinz Company is the most global U.S.-based food company, with
a portfolio of powerful brands holding number-one and number-two market
positions in more than 50 countries. The company joined as a corporate
partner at the We Can! November press event in Pittsburgh. They distributed
magnets and Parent Handbooks at their October Health Fair and have committed to write articles
about the We Can! program in their monthly e-newsletter or on their company intranet at least once
a year. They will also post We Can! resources on their company intranet and provide copies of the
We Can! Parent Handbook to employees who are interested in the program in the future.
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Health Monitor Network
http://www.healthmonitor.com
Health Monitor Network located in New York City, was founded in 1984 and today is one of
the nation’s leading multimedia consumer health and patient education publishing companies.
Health Monitor promoted We Can! in its fall 2006 newsletter, distributed in 2,190
physician waiting rooms across the country.
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Host Hotels and Resorts, Inc.
http://www.hosthotels.com
HostHotels and Resorts, Inc. will feature an article on the We Can! program in its weekly e-newsletter, as well as include We Can! resources on their company intranet that reaches 200+ employees. As part of their initial activities, the company also plans to offer copies of the Parent Handbook to their employees and promote the materials to a Weight Watchers group they have formed within the company.
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Nestlé Waters North America
http://www.nestle-watersna.com/
Nestlé Waters North America is one of the nation’s leading water distributors,
managing more than 15 bottled water brands including Arrowhead, Deer Park, Poland Spring, and Perrier.
Nestlé Waters developed a Back-to-School Run-of-Page advertorial highlighting We Can!
that was picked up by 397 publication editors across the country. With a circulation of greater than 4,900,000,
the Run-of-Page is estimated to have totaled more than 12,000,000 audience viewing impressions, with an advertising
equivalency of more than $970,000.
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SUBWAY® Restaurants
http://www.subwaykids.com
The SUBWAY® restaurant chain is one of the world’s largest franchises, with more than 30,000 locations in 87 countries. It is committed to improving children’s nutrition through its FRESH FIT FOR KIDS™ program and is extending that commitment through a partnership with We Can!
The partnership takes the form of a co-branded marketing campaign that encourages kids to play more, eat right, and push away the screen; and stems from a Memorandum of Understanding (a formal agreement) between the National Heart, Lung, and Blood Institute (NHLBI) and SUBWAY®.
As part of its commitment to the campaign, SUBWAY® is profiling We Can! messages about energy balance on SUBWAY® restaurant doors and in other materials; providing funding for We Can! community site trainings; and promoting We Can! through Scholastic, Inc. Scholastic is distributing print and online materials to teachers and parents, including a “U R What U Eat” poster, reproducible activities for students, and send-home tip sheets for parents.
Scholastic’s involvement alone will help spread the We Can! message to more than 65,000 educators and 7.8 million subscribers to Scholastic Parent and Child, and make some 3.25 million impressions through digital outreach.
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Univision Communications Inc.
http://www.univision.net/corp/intro.jsp
Univision Communications Inc. ("Univision") is the leading Spanish-language media company in the United States.
Television operations include the Univision Network, TeleFutura Network, Galavisión, and Univision and TeleFutura
Television Groups. Univision also owns and operates Univision Radio, Univision Music Group and Univision Online. We Can! media partnership activities support Univision's "Salud
es Vida...Entérate!" (Lead a Healthy Life...Get the Facts!), a multi-year campaign to effect positive
change in health behavior by educating, assisting, and engaging the Hispanic community on the importance of healthy
lifestyles, access to care, early detection, and aggressive management of chronic illnesses and risk factors.
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UPMC Health Plan, Inc.
http://www.upmchealthplan.com
UPMC Health Plan is owned by the University of Pittsburgh Medical Center (UPMC), one of the nation's top-ranked health systems. As part of an integrated health care delivery system, UPMC Health Plan partners with UPMC and community network providers to improve clinical outcomes as well as the health of the greater community. UPMC Health Plan is using We Can! to link clinical and community efforts to help families maintain a healthy lifestyle in Pittsburgh and Armstrong County, Pennsylvania. The Health Plan recently devoted a special section on its Web site to the We Can! Pittsburgh initiative. It is also a partner with the We Can! HEALTHY Armstrong program, a county-wide, school-based wellness initiative working to prevent childhood overweight in Armstrong County.
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Alltel Corporation
http://www.alltel.com/
The Alltel Corporation, provider of the nation's largest wireless network with over ten million wireless customers, has incorported We Can! into its wellness efforts. The Alltel HR department displayed We Can! materials at an employee healthfair, including 1,000 sets of We Can! parent handbooks and brochures.
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Delphi Corporation
http://www.delphi.com/
Delphi is a leading global supplier of mobile electronics and transportation systems largely for the automotive industry. Delphi invited We Can! to present at an employee health fair at which the Ann Arbor Intensive We Can! Community Site represented the program and distributed 300 sets of materials.
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Mutual of Omaha Companies
http://www.mutualofomaha.com/
Mutual of Omaha provides individual health and accident coverage via its subsidiary Mutual
of Omaha Insurance, together with life insurance and annuities through United of Omaha Life Insurance.
The company implemented a shortened We Can! parents program for its 5,392
employees in March 2007. It also brought community leaders together to discuss We Can!
opportunities for local obesity prevention.
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Wal-Mart Stores, Inc.
http://www.walmart.com/
Wal-Mart is the world's #1 retailer, with more than 6,000 stores, including some 1,200 discount stores, 2,000
combination discount and grocery stores, and 565 warehouse stores. Wal-Mart launched a We Can!
promotion on their eBenefits Web site for employees (with 500,000 unique visitors) in November 2006. They have linked
to the We Can! Web site and posted the parent handbook in English and Spanish on their
eBenefits site.
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