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Jump Back in Time Great War & Jazz Age (1914-1928)
President Coolidge on the farm, Plymouth, Vt.
Coolidge with gardening tools works on a farm in Plymouth, Vermont

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Calvin Coolidge Became President
August 3, 1923

Those who purchased vast amounts of goods (what one critic called an "empire of things") were getting out of hand. Some Americans were getting into debt with new credit plans. In reaction to all this buying and debt, the Thrift Movement tried to educate Americans about the importance of saving and spending wisely. President Coolidge became a symbol of New England simplicity and thrift and appeared in widely seen photos like this one.

Are you a consumer? Ask your parents about the consumer economy today.

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