Table of contents for Selling the sea : an inside look at the cruise industry / Bob Dickinson, Andy Vladimir.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.

Contents
Chapter 1	Casting Off: The Evolution from Steamship Transportation to Cruising as a Vacation
Chapter 2	Coming About: The Foundation of the Modern Cruise Industry
Chapter 3	Life on the Ocean Wave: Living and Working Aboard Modern Cruise Ships
Chapter 4	Home on the Rolling Deep: Case Studies in Backstage Management
Chapter 5	Getting Underway: The Public Discovers Cruise Vacations
Chapter 6	Your Cruise Line GPS: Positioning and Differentiation of Cruise Lines
Chapter 7	Now Hear This: Marketing Communications?A View from the Bridge
Chapter 8	Pieces of Eight: Making Money on the High Seas
Chapter 9	Booking Passage: A Fresh Look at Today?s Travel Agent
Chapter 10	Bob & Andy?s Vacation Store: Selling the Sea?The Way We?d Do It
Index

Library of Congress Subject Headings for this publication:

Ocean travel.
Cruise ships.