Consider open source software
Open source software ($0 software written by the people, for the people) like linux and the firefox web browser offer the potential to save a lot of government money.
The president could set a standard by accepting only open documents at the white house (pdf = ok, microsoft word = reject).
Open source is great, but it's a well-kept secret. It does not have a budget for lobbying the governement or advertising in general. The president could lend his voice to the advocates for open source technology - helping to put it on even PR footing with commercial offerings.
Government could promote open source within government and without by knocking down some of the bogus objections from the software industry lobbiests. Open source is not now more widely implemented simply because of the tireless lobbying by commercial interests who spread fear uncertainty and doubt (FUD) about this secure, reliable and increasingly easy-to-use technology.