The AAM Strategic Framework contains a set of ideas and goals that will drive the Association's behavior and activities into the future and guide our decision making. It articulates a vision for museums, the field, and AAM.

We have reworked our mission, identified beliefs about which we are passionate and values that will serve as our guiding principles.

Finally, the Framework contains four primary goals and associated objectives which we are using to adapt and develop activities, allocate and generate resources, and identify and evaluate critical outcomes.

AAM Strategic Framework