| Year: 2005 | 
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| 2005-004 |
| Mass Communication Research Meets Consumer Health Informatics |
| Robert Logan, Ph.D. |
| 2005-12-15 |
| Consumer health informatics gains a multidimensional quality by adding some conceptual ideas and operational methods derived from mass communication research. The presentation illustrates how consumer health informatics' conceptual vision is enhanced by turning to mass communication scholarship. The lecture also notes how the adoption of grounded variables and instruments from mass communication research enriches a consumer evaluation of Genetics Home Reference. |
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