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A trademark includes any word, name, symbol, or design, or any combination used, or intended to be used, in commerce to identify and distinguish the goods of one manufacturer or seller from goods manufactured or sold by others, and to indicate the source of the goods. In short, a trademark is a brand name.

A service mark is any word, name, symbol, design, or any combination, used, or intended to be used, in commerce, to identify and distinguish the services of one provider from the services provided by others, and to indicate the source of the services.

Noteworthy
Under Secretary of Commerce for Intellectual Property Jon Dudas addresses participants at the Conference on Intellectual Property in the Global Marketplace in Miami, FL on September 26
Under Secretary of Commerce for Intellectual Property Jon Dudas addresses participants at the Conference on Intellectual Property in the Global Marketplace in Miami, FL on September 26

Deputy Under Secretary of Commerce for IP Steve Pinkos shows a Texas small business audience nearly identical real and fake boat gauges in Austin, Texas on Sep. 12, 2005
Former Deputy Under Secretary of Commerce for IP Steve Pinkos shows a Texas small business audience nearly identical real and fake boat gauges in Austin, Texas on Sep. 12, 2005

 
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