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Trademark FAQ

What is a trademark or servicemark?

How long does a trademark last?

How different does one trademark have to be from another?

What is the difference between the notations TM or SM and the ®?

Is my trademark registration valid outside the United States?

What is a trademark or servicemark?
A trademark is a word, name, symbol, or device that is used in trade with goods to indicate the source of the goods and to distinguish them from the goods of others. A servicemark is the same as a trademark except that it identifies and distinguishes the source of a service rather than a product. The terms "trademark" and "mark" are commonly used to refer to both trademarks and servicemarks.

Trademark rights may be used to prevent others from using a confusingly similar mark, but not to prevent others from making the same goods or from selling the same goods or services under a clearly different mark. Trademarks which are used in interstate or foreign commerce may be registered with the USPTO. The registration procedure for trademarks and general information concerning trademarks is described on a separate page entitled "Basic Facts about Trademarks" (http://www.uspto.gov/web/offices/tac/doc/basic/).

How long does a trademark last?
Rights in a federally-registered trademark can last indefinitely if the owner continues to use the mark on or in connection with the goods and/or services in the registration and files all necessary documentation in the USPTO at the appropriate times. In general, the owner of a registration must periodically file:

  • Affidavits of Continued Use or Excusable Nonuse under 15 U.S.C. �58; and
  • Applications for Renewal under 15 U.S.C. �59.
Forms for filing these documents are available at http://www.uspto.gov/teas/. For further information on maintaining a federal trademark registration, please contact the Post Registration Division at (571) 272-9500.

How different does one trademark have to be from another?
After an application is filed, the assigned examining attorney will search the USPTO records to determine if a conflict, i.e., a likelihood of confusion, exists between the mark in the application and another mark that is registered or pending in the USPTO. The USPTO will not provide any preliminary search for conflicting marks before an applicant files an application. The principal factors considered by the examining attorney in determining whether there would be a likelihood of confusion are:

  • the similarity of the marks; and
  • the commercial relationship between the goods and/or services listed in the application.
To find a conflict, the marks do not have to be identical, and the goods and/or services do not have to be the same. It may be enough that the marks are similar and the goods and/or services related.

If a conflict exists between your mark and a registered mark, the examining attorney will refuse registration on the ground of likelihood of confusion. If a conflict exists between your mark and a mark in a pending application that was filed before your application, the examining attorney will notify you of the potential conflict. If the earlier-filed application registers, the Examining Attorney will refuse registration of your mark on the ground of likelihood of confusion.

What is the difference between the notations TM or SM and the ®?
Any time you claim rights in a mark, you may use the "TM" (trademark) or "SM" (service mark) designation to alert the public to your claim, regardless of whether you have filed an application with the USPTO. However, you may use the federal registration symbol "®" only after the USPTO actually registers a mark, and not while an application is pending. Also, you may use the registration symbol with the mark only on or in connection with the goods and/or services listed in the federal trademark registration.

Is my trademark registration valid outside the United States?
No. However, if you are a qualified owner of a trademark application pending before the USPTO, or of a registration issued by the USPTO, you may seek registration in any of the countries that have joined the Madrid Protocol by filing a single application, called an "international application," with the he International Bureau of the World Property Intellectual Organization, through the USPTO. For more information about the Madrid Protocol, click here.

Also, certain countries recognize a United States registration as a basis for filing an application to register a mark in those countries under international treaties. See TMEP Chapter 1000 for further information. The laws of each country regarding registration must be consulted.

Types of Trademarks
Registering a Trademark
Trademarking FAQ
USPTO Links

Noteworthy
Under Secretary of Commerce for Intellectual Property Jon Dudas addresses participants at the Conference on Intellectual Property in the Global Marketplace in Miami, FL on September 26
Under Secretary of Commerce for Intellectual Property Jon Dudas addresses participants at the Conference on Intellectual Property in the Global Marketplace in Miami, FL on September 26

Deputy Under Secretary of Commerce for IP Steve Pinkos shows a Texas small business audience nearly identical real and fake boat gauges in Austin, Texas on Sep. 12, 2005
Former Deputy Under Secretary of Commerce for IP Steve Pinkos shows a Texas small business audience nearly identical real and fake boat gauges in Austin, Texas on Sep. 12, 2005

 
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