About the National Center for Health Marketing
A world where all people actively use accessible, accurate, relevant, and timely health information and interventions to protect and promote their health and the health of their families and communities
Center Leadership:
Jay Bernhardt | Director |
Katherine Lyon-Daniel | Deputy Director |
Kathy L. Kirkland | Management Official, NCHM |
Kathleen McDuffie | Associate Director, Science |
Dogan Eroglu | Associate Director*, Health Communication and Marketing Science |
Cynthia Baur | Director, Health Communication and Marketing |
Cheryl Lackey | Director*, Division of Creative Services |
George Roberts | Director, Division of Partnerships and Strategic Alliances |
Janice Nall | Director, Division of E-Health Marketing |
Carol Crawford | Deputy Director*, Division of E-Health Marketing |
Brad Myers | Deputy Director*, Division of Creative Services |
Mary Sue Lancaster | Deputy Director*, Division of Partnerships and Strategic Alliances |
* Acting |
The mission of the National Center for Health Marketing (NCHM) is to protect and promote the public's health through collaborative and innovative health marketing programs, products, and services that are customer-centered, science-based, and high-impact.
'Health Marketing Musings' Blog:
In his inaugural blog entry Dr. Bernhardt writes:
Legendary newsman Daniel Schorr once observed, “If you don’t exist in the media, for all practical purposes, you don’t exist.” The same can be said today for the web... read more
Key Center Activities:
- Accesses, promotes, and conducts health marketing and communications research
- Develops and evaluates strategies for presenting and disseminating health information, programs and services
- Develops and tests communication messages and programs for public and professional audiences
- Develops and coordinates high priority partnerships
- Delivers CDC information and services to the public:
- Publications: Morbidity and Mortality Weekly Report (MMWR); Guide to Community Preventive Services (The Community Guide)
- Programs: EPI-X; Health Alert Network (HAN); Emergency Communications; Public Health Training Network (PHTN)
- Resources: Public Health Image Library (PHIL); Global Health Odyssey
- Additional NCHM websites: Partner Portal; Business Portal; Education Portal
Organizational Structure
In 2004, the Centers for Disease Control and Prevention (CDC) created the National Center for Health Marketing (NCHM) and part of the Coordinating Center for Health Information and Service (CoCHIS). The new Center was formed as part of the Futures Initiative and was inspired by CDC’s commitment to focus its efforts in the emerging field of health marketing. NCHM collaborates with partners inside and outside CDC to help achieve greater success.
NCHM Organization (proposed)
CDC Organization
Additional information
Employment
Page last modified on November 17, 2008