National
Management Plan: An Action Plan for the Nation - Education and
Public Awareness
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Table of Contents --> An Action
Plan for the Nation - Education and Public Awareness
[Executive
Summary] | [Introduction] | [Survey of Federal Roles & Responsibilities]
| [An Action Plan for the Nation]
| [Conclusion] | [Appendices]
Action Plan:
Leadership
| Prevention | Detection
| Control | Restoration
|
International | Research
| Info Management | Education
How invasive species are viewed
is filtered by human values and perceptions. We all have a stake
in reducing the negative impacts of invasive species. The prevention
and control of invasive species will require modifying behaviors,
values, and beliefs and changing the way decisions are made.
A successful plan to address invasive species issues will depend
on the public's understanding and acceptance of the actions needed
to protect our valuable resources. To that end, a wide variety
of education, outreach, and training programs are needed to help
motivate people to take action and raise awareness of the causes
of establishment and consequences of invasive species.
The Order directs Federal agencies
to promote public education and awareness on invasive species,
as well as actions to minimize their impacts. While Federal agencies
can play a key role in the development and support of education,
outreach, and training programs for a wide variety of sectors,
the actions that need to be taken to minimize the spread of invasive
species are ultimately driven by the public. Public action (by
individuals, businesses, organizations, local agencies, etc.)
needs to be supported by and integrated with U.S. Government
programs, within the United States and in other countries.
Because many people are unaware
that their actions can result in the introduction and spread
of invasive species, education and outreach programs constitute
an important line of defense for prevention and control. In the
long run, informing people of the actions they can take to reduce
the threats posed by invasive species and to avoid contributing
to the problem maybe more effective than passing laws or enforcing
regulations. Once aware of invasive species and the options for
their management, gardeners, boaters, fisherman, pet owners,
etc. can take simple steps to reduce the likelihood that they
will inadvertently spread invasive species while engaging in
their favorite hobbies. For example, the spread of Eurasian water
milfoil, hydrilla, and zebra mussels can be reduced with the
proper cleaning of boats, fishing gear, and water sports equipment.
Effective communication is the
cornerstone of effective action. Therefore, the Council agencies
will work to ensure that the education, outreach, and training
programs they develop and support will:
1) target the needs of specific audiences (resource managers,
researchers, policy makers, hobbyists, business owners, etc);
2) reflect a sound understanding of what motivates people and
how they respond to information; 3) clearly communicate the relationship
between actions that facilitate or prevent invasions and human
values (e.g., quality of life, biodiversity conservation); and
4) identify the wide range of actions that can be taken to minimize
the spread of invasive species and enable people to take these
actions, both domestically and internationally.
The Federal agencies recognize
that many non-Federal stakeholders play important roles in the
development and dissemination of information on invasive species.
For example, land grant universities and other educational institutions,
State departments of natural resources, State departments of
agriculture, and civic and environmental organizations often
have significant expertise in education and outreach relevant
to natural resource issues. The Council hopes to engage these
experts, as well as educators, public communicators, and trainers
from a variety of disciplines, in the design and implementation
of its programs.
The Federal agencies will have
to meet certain resource challenges. Information needs to reach
decision makers and program managers in a timely manner. Long-term
funding, staffing, and an appropriate infrastructure need to
be provided. To ensure that the current programmatic objectives
are met and future needs are anticipated, the overall education,
outreach, and training strategy must include a credible monitoring
and evaluation process. The Council plans to support a wide variety
of training programs that will enable individuals and organizations
to minimize the spread of invasive species. Some of these programs
are discussed in the other sections of the Plan.
Actions Planned
- By July 2001, the
Council will coordinate development and implementation of a national
public awareness campaign, emphasizing public and private partnerships.
The campaign will be initiated after available resources are
assessed and target audiences identified, and will include these
actions:
a. By December 2001, the Council will identify and evaluate existing
public surveys of attitudes and understanding concerning invasive
species issues, as well as develop and complete a public survey
to fill the gaps in knowledge. These analyses will establish
a baseline for determining the success of communications strategies.
This will be accomplished by using knowledge gained through social
science research and contracting with entities such as the National
Environmental Education Training Foundation, which conducts an
annual Roper survey of public opinions and understanding of environmental
issues, or other appropriate organizations.
b. By January 2002, USDA and
Interior, consulting with ANSTF and FICMNEW, and other State,
local and tribal organizations, will compile a comprehensive
assessment of current invasive species communications, education,
and outreach programs. The assessment will evaluate the strengths
and weaknesses of the major programs and identify new initiatives
for reaching target audiences more effectively. The information
will be disseminated through the Council's Web site.
c. By June 2002, the Department
of Commerce's National Sea Grant Program and USDA will develop
(in consultation with Interior and the U.S. Army Corps of Engineers)
a model public awareness program that incorporates national,
regional, State, and local level invasive species public education
activities, including a plan for testing the model over the next
year. The model will: 1) identify key messages, 2) identify the
critical target audiences, accounting for the diversity of economic
and social interests and backgrounds in the U.S., 3) determine
which combination of delivery techniques works best and key actions
stakeholders can take, 4) provide training and training materials,
5) provide for public and private partnerships (including support
of school programs), 6) include measures for evaluating program
effectiveness, 7) identify contacts for professional support,
and 8) budget for implementation of new and ongoing programs.
- The Council will
also coordinate development and implementation of an international
education campaign, emphasizing the need to strengthen international
policies by governments and voluntary codes of conduct by the
industry sector. The campaign will initially focus on these actions:
a. By December 2001, the Council,
in conjunction with GISP, will begin to develop a series of education
materials (booklets, fact sheets, etc.) to guide organizations
in development assistance, industry, international finance, and
government sectors to write and implement "codes of conduct"
for minimizing the risk of introduction and spread of invasive
species. This information will not be limited to print, but will
include broadcast media such at the radio and the Internet.
b. By June 2002, the Council,
led by the Department of State, will co-host a series of regional
workshops on invasive species for policy makers. The intent of
the workshops is to raise awareness of the issue, as well as
to identify regional needs, priorities, and opportunities for
further cooperation. Co-hosts will include GISP and the governments
of Brazil, Costa Rica, Denmark, New Zealand, and South Africa.
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