2008 Motorcycle Safety Awareness
Spanish Planner

The intent of this Spanish promotional planner is to provide you with marketing materials, earned media tools, and marketing ideas that you can distribute to fit your local needs and objectives while at the same time partnering with other states, communities, and organizations all across the country on this promotional program.

This planner includes messaging that you may choose from to support your initiatives surrounding Motorcycle Safety Month among Hispanics. The materials available to you can be used in several capacities and all carry the tagline, "Comparta la vía con las motocicletas" (Share the Road with Motorcycles) to remind drivers to be cognizant of motorcycle riders during the busier riding months, and serves to reinforce our message platform.

Please choose, adapt, and distribute the materials in a way that best fits your local needs and goals

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Enforcement Earned Media Materials in Spanish
Spanish Creative Materials
¿CÓMO SE SENTIRÍA?(How would you feel?)
Thumbnail Creative Image

This poster/ad communicates how a motorcyclist feels when having so many cars around. It reminds Hispanic drivers to be more considerate with motorcyclists. This poster is best suited for use at retail outlets, restaurants, grocery stores, and other venues that would reach the Hispanic population.

 

 

 

A ÉL, COMO A USTED, SU FAMILIA LO ESPERA. (As you, his family is waiting for him)
Thumbnail Creative Image

This poster/ad depicts a vehicle driver and a motorcycle driver sharing the same road, and reminds both to respect each other. Both of them have families to take care of. This poster is best suited for use at retail outlets, restaurants, grocery stores, and other venues that would reach the Hispanic population.