Customer Satisfaction with the Trademarks Issued
The following table presents the values given
in the increasing customer satisfaction graph for the trademarks issued for the last four fiscal years.
Target and Actual Customer Satisfaction Rates for Trademarks Issued for the last 4 Fiscal Years
|
FY 2000 |
FY 2001 |
FY 2002 |
FY 2003 |
Target |
72% |
65% |
72% |
75% |
Actual |
65% |
70% |
65% |
70% not met |
|
DATA VALIDATION AND VERIFICATION
- Data source: Customer surveys.
- Frequency: Surveys are conducted and results are reported annually.
- Data storage: Paper files and electronic files.
- Verification: Internal statistician develops data
instrument, conducts survey, and compiles results. Review
of results is performed internally by Trademark management.
- Data Limitations: None.
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