CLIENT:	TSA/AD COUNCIL
TITLE:	WHY? CAMPAIGN
VERSION:	WHY SHOW I-D?  (TRT: 1:50)
UPDATED	11/25/08 4:13 PM






TSA LOG AND AD COUNCIL LOGO

TSA OFFICER ON CAMERA

Host:  HELLO. AT T-S-A, WE KNOW MANY OF YOU OFTEN WONDER WHY WE HAVE SO MANY RULES… RULES THAT SEEM TO SLOW DOWN THE SECURITY PROCESS JUST WHEN YOU’RE IN A HURRY TO GET TO YOUR PLANE.  SO, WE’D LIKE TO EXPLAIN THE VERY IMPORTANT REASONS WHY WE DO WHAT WE DO... BECAUSE IT’S ALL DESIGNED WITH YOUR SAFETY IN MIND.   COME WITH ME FOR A LITTLE BACKGROUND ON ONE OF THE STEPS IN PLACE FOR SAFER TRAVEL. LIKE THIS ONE-- WHY DO I HAVE TO SHOW A PHOTO I-D? IDENTITY MATTERS. 

PASSENGER IN LINE AT AIRPORT SHOWING ID TO TSA OFFICER.

Host:  IT’S CRITICAL TO MAKE SURE THOSE BOARDING THE PLANE WITH YOU ARE REALLY WHO THEY SAY THEY ARE.   T-S-A IS NOW RESPONSIBLE FOR IDENTITY VERIFICATION AT SECURITY CHECKPOINTS.

OFFICER CHECKING ID’S WITH DIFFERENT SECURITY DEVICES

Host :  OUR OFFICERS ARE SPECIALLY TRAINED AND EQUIPPED WITH BLACK LIGHTS AND MAGNIFYING LOUPES TO ENSURE YOUR ID AND BOARDING PASS ARE VALID. THIS IS A VITAL LAYER OF SECURITY AND ONE OF THE FIRST YOU ENCOUNTER AT THE CHECKPOINT.   THE NEXT STEP WILL BE DEPLOYING SCANNERS TO ELECTRONICALLY READ THE BOARDING PASS


PASSENGER PREPARING FOR SECURITY CHECK

Host:  TO SPEED THE PROCESS, YOUR  I-D SHOULD ALREADY BE IN HAND BEFORE YOU GET TO THE FRONT OF THE LINE.   IT HELPS TO HAVE YOUR BOARDING PASS OUT OF ITS PAPER JACKET, TOO.  AND IF YOU’RE TRAVELING WITH CHILDREN AND ARE HOLDING MULTIPLE BOARDING PASSES, PLEASE MAKE SURE THE KIDS ARE CLOSE BY, SO YOU CAN ALL GO THROUGH TOGETHER. MAKE MORE SENSE NOW?   BEHIND EVERY PROCEDURE, THERE’S AN IMPORTANT SECURITY CONCERN.  

TSA OFFICER WITH GRAPHICS

Host:  TSA HAS MANY SECURITY LAYERS -- CANINE TEAMS, AIR MARSHALS, RANDOM EMPLOYEE CHECKS, AVIATION INSPECTORS, BEHAVIOR DETECTION OFFICERS, AND GLOBAL PARTNERSHIPS AIMED AT STOPPING BAD GUYS LONG BEFORE THEY REACH A CHECKOINT.   YOUR COOPERATION HELPS US DO OUR JOB MORE EFFECTIVELY…  AT EVERY AIRPORT.  AT TSA, YOUR SAFETY IS OUR PRIORITY.  LEARN MORE AT http://www.tsa.gov.