About CDC’s Coordinating Center for Health Promotion

Introduction

The Coordinating Center for Health Promotion (CCHP) was created as a result of the changes in the landscape of public health. Today, many of the leading causes of death and disability are preventable through lifestyle modifications and better understanding of family history. To meet the needs of these new challenges in the area of disabilities, chronic diseases, and birth defects, CDC has strategically created Coordinating Centers that allow the agency to be more responsive and effective when dealing with the public whose health we protect.

Coordinating Centers like the Coordinating Center for Health Promotion provide a dedicated focal point for innovations—new activities such as the creation and advancement of health promotion in a much more systematic way. Together, CCHP is advancing a national health promotion agenda that helps move CDC from a solely disease-specific approach to the broadest concepts of health promotion and wellness.

CCHP brings together the resources and missions of the National Center for Chronic Disease Prevention and Health Promotion, including the National Office of Public Health Genomics, and the National Center for Birth Defects and Developmental Disabilities, enabling CDC to better integrate programs, messages to the public, and health policies. CCHP maintains ultimate responsibility for CDC efforts focusing on: chronic disease, genomics and population health, disabilities, birth defects and other reproductive outcomes, and adverse consequences of hereditary conditions and provides a conduit to other health promotion activities throughout the agency.

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Vision

Healthy lives, healthy communities.

Mission

Prevent disease, improve health, and enhance human potential through evidence based interventions and research in maternal and child health, chronic disease, disabilities, genomics, and hereditary disorders.

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Organizational Chart

 

(A text description of this chart is also available.)

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Office of the Director

 

The Coordinating Center for Health Promotion (CCHP) Office of the Director’s purpose is to:

• Ensure public health priorities are achieved and public health impact is maximized.
• Ensure CCHP’s activities are aligned with CDC goals.
• Ensure CCHP achieves organizational synergy among its Centers and Office in support of CDC goals.

 

The CCHP OD’s contributions also support the CCHP mission and add value to the work of its Centers and Office.

Specifically, CCHP OD will accomplish this by:

• Creating new partnerships with others in pursuit of shared goals and in cooperation with previously untapped organizations and resources (Collaboration).
• Maximizing the people, strategies, learning, infrastructure, resources, processes, and communication needed to continue CCHP’s health improvement mission (Effectiveness).
• Adapting science practices, as well as program and business processes, to improve science and program outcomes using existing resources (Efficiency).
• Generating new ideas to improve collaboration, effectiveness, and efficiency across all of part of CDC that are dedicated to health promotion and prevention. (Innovation).

CCHP’s Role in CDC Transformation (PDF–786K) Learn more about PDFs.
The Coordinating Center for Health Promotion has an active role in CDC’s transformation. This graphic shows how CCHP is helping create a more effective, goal-oriented organization.

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Goals

 

CDC has defined key strategic imperatives and health impact goals to prioritize and focus its work and investments and measure progress. The strategic imperatives that CDC has adopted bring focus to customer service and public health impact, both locally and globally through incorporating research, leadership, and accountability. The health impact goals focus on healthy people in every stage of life, healthy people in healthy places, preparation for emerging health threats, and healthy people in a healthy world.

The responsibility for leadership and coordination in achieving the 24 CDC goals has been distributed among CDC’s Coordinating Centers, Offices, and NIOSH. CCHP will serve as the lead for 4 goals including:

1. Start Strong: Increase the number of infants and toddlers that have a strong start for healthy and safe lives. (Infants and Toddlers, ages 0–3)
2. Live a Healthy, Productive, and Satisfying Life: Increase the number of adults who are healthy and are able to participate fully in life activities and enter their later years with optimum health. (Adults, ages 20–49 years)
3. Live Better, Longer: Increase the number of older adults who live longer, high-quality, productive, and independent lives. (Older adults, ages 50 and over)
4. Healthy Schools: Increase the number of schools that protect and promote the health, safety and development of all students, and protect and promote the health and safety of all staff (e.g.—healthy food vending, physical activity programs).

For related goals where CCHP is not the lead, CCHP staff will participate as members of the Goals Action Teams.

• Achieving the Health Protection Goals
  

 

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