FOR
NIH STAFF
Draft Agenda
9:00 - 9:10: WELCOME AND INTRODUCTION
John T. Burklow
Associate Director for Communications and Public Liaison
Office of Communications and Public Liaison, OD
9:10 - 10:30: SESSION 1: THE FUTURE OF HEALTH COMMUNICATION
PLANNING AND EVALUATION
KEYNOTE
Vicki Freimuth, Ph.D.
Professor
Department of Speech Communication, University of Georgia
PANEL
The Heart Truth
Terry Long
Senior Manager for Communications
Office of Prevention, Education, and Control, NHLBI
Small Steps. Big Rewards. Prevent type 2 Diabetes.
Joanne Gallivan, M.S., R.D.
Director
National Diabetes Education Program
Office of Communications and Public Liaison, NIDDK
Media-Smart Youth
Jill Center, M.P.H.
Public Health Advisor
Public Information and Communications Branch, NICHD
10:30 - 10:45: BREAK
10:45 - 11:45: CONCURRENT BREAKOUT SESSIONS
SESSION 2A: THE ART OF COMMUNICATING SCIENCE TO THE PUBLIC
- Room E1/E2
MODERATOR
Marin P. Allen, Ph.D.
Deputy Associate Director for Communications and Public
Liaison
Office of Communications and Public Liaison, OD
PANEL
Ira Dreyfuss
Office of the Assistant Secretary for Public Affairs
Office of the Secretary
Department of Health and Human Services
Leslie Fink
Section Head, Media & Public Information
Office of Legislative and Public Affairs
National Science Foundation
Christopher Wanjek, M.S.
Freelance Health & Science Reporter
Author: Bad Medicine & Food at Work
Alison Davis, Ph.D.
Freelance Science Writer and Editor
SESSION 2B: SOCIAL MARKETING IN PRACTICE
- Room F1/F2
MODERATOR
John McGrath, Ph.D.
Chief
Public Information and Communications Branch, NICHD
SPEAKER
R. Craig Lefebvre, Ph.D.
Independent Consultant
Lefebvre Consulting Group
PANEL
HIV Vaccine Communications Campaign
Matthew Murguía, M.Pub.Aff.
Director
Office of Program Operations and Scientific Information,
Division of AIDS, NIAID
National Eye Health Education Program
Rosemary Janiszewski, M.S., CHES
Deputy Director
Office of Communication, Health Education, and Public Liaison,
NEI
Know Stroke
Marian Emr
Director
Office of Communications and Public Liaison, NINDS
Margo Warren
Chief, Public Liaison Section
Office of Communications and Public Liaison, NINDS
11:45 - 12:45: LUNCH ON YOUR OWN
12:45 - 2:00: SESSION 3: TRANSLATING CLINICAL
RESEARCH RESULTS TO IMPROVE HEALTH
MODERATOR
Elizabeth H. Singer, M.S.
Director
Office of Communications and Public Liaison, NIDDK
SPEAKER
John R. Finnegan, Ph.D.
Interim Dean
School of Public Health, University of Minnesota
PANEL
Janet Brown, R.N., M.S.N., M.P.H.
Clinical Trials Manager
Albert Einstein College of Medicine
Jon Kerner, Ph.D.
Deputy Director for Research Dissemination & Diffusion
Division of Cancer Control and Population Sciences, NCI
2:00 – 3:30 SESSION 4: ONDCP’S
ANTI-DRUG MEDIA CAMPAIGN AND NIH HEALTH COMMUNICATION SHOWCASE
MODERATOR
Judith A. Stein, M.A.
Associate Director for Communication, Health Education,
and Public Liaison, NEI
SPEAKER
Teens, Drugs and the Media: The National Youth
Anti-Drug Media Campaign
Robert W. Denniston, M.A.
Director
National Youth Anti-Drug Media Campaign
White House Office of National Drug Control Policy (ONDCP)
SHOWCASE PRESENTERS
ROOM A
1. The National Library of Medicine
Exhibition Program
Patricia Tuohy
Head of the Exhibition Program
History of Medicine Division, NLM
2. National Kidney Disease Education
Program
Elisa Gladstone, M.P.H.
Associate Director
National Kidney Disease Education Program, NIDDK
3. HIV Vaccine Communications Campaign
Matthew Murguía, M.Pub.Aff.
Director
Office of Program Operations and Scientific Information,
Division of AIDS, NIAID
4. Claritas Lifestyle Clusters and
Targeted Communications
Anne Lubenow, M.P.H.
Acting Associate Director
Office of Communications Coordination
Office of Communications, NCI
Margaret M. Farrell, M.P.H., R.D.
Office of Communications Coordination
Office of Communications, NCI
5. The Health Partnership Program
(HPP)
Nicole M. Schuett
Bilingual Writer-Editor
Office of Communications and Public Liaison, NIAMS
6. Cancer Clinical
Trials Education
Sona Thakkar, M.A.
Public Health Consultant
Office of Education and Special Initiatives , NCI
Andrea Denicoff, R.N., M.S., C.A.N.P.
Senior Program Manager
Office of Education and Special Initiatives , NCI
Laura Boyle, M.P.H.
Technical Writer Consultant
Office of Education and Special Initiatives , NCI
ROOM C1/C2
7. Real Men. Real Depression.
Jennifer Loukissas, M.P.P
RMRD Campaign Outreach Coordinator
Office of Communications, NIMH
Daisy Whittemore
RMRD Campaign Manager
Office of Communications, NIMH
8. People, Science, and Heart Health: NHLBI’s Programs
Across Cultures - Poster 1
Matilde Alvardo, R.N., M.S.N.
Coordinator Minority Health Education and Outreach
Office of Prevention, Education, and Control, NHLBI
Rachel Tracy M.P.H., CHES
Public Health Advisor
Office of Prevention, Education, and Control, NHLBI
9. People, Science, and Heart Health: NHLBI’s
Programs Across Cultures - Poster 2
Lenee Simon, M.P.H.
Community Health Specialist
Office of Prevention, Education, and Control, NHLBI
Violet Ryo-Hwa Woo, M.S., M.P.H.
Public Health Advisor
Office of Prevention, Education, and Control, NHLBI
10. VISION Public Information Network
Jean Horrigan
Senior Communications Officer
NEI
Judith A. Stein, M.A.
Associate Director for Communication, Health Education,
and Public Liaison, NEI
11. Weight-control Information Network
(WIN)
Leslie Curtis, M.A.
Director
Weight-control Information Network (WIN)
Office of Communications and Public Liaison, NIDDK
12. NIHSeniorHealth
Stephanie Dailey, M.A.
Educational Research Specialist
Office of Communications and Public Liaison, NIA
Adam Glazer, M.S.L.S.
Systems Librarian
Library Operations/Public Services Division, NLM
13. Back to Sleep Minority Outreach
Andrea Furia
Writer-Editor
Public Information and Communications Branch, NICHD
3:30 - 4:45: SESSION 5: MINORITY DEMOGRAPHIC
TREDNS/EFFECTIVELY COMMUNICATING WITH MINORITY AUDIENCES BY
USING AND UNDERSTANDING AUDIENCE TRENDS
MODERATOR
Sara L. Alden, M.A.
Information Development Specialist
Office of Communications and Public Liaison, OD
SPEAKER
Larry Hugick
Chairman
Princeton Survey Research Associates, Intl.
PANEL
Amelie Ramirez, Dr.P.H.
Professor of Medicine
Baylor College of Medicine
Alexis Williams, M.P.H., CHES
Specialist, Faith Based Initiatives
National 5 a Day for Better Health Program, NCI
Linda Burhansstipanov, M.S.P.H., Dr.P.H.,
CHES
President/Executive Director
Native American Cancer Initiative, Inc.
CLOSING REMARKS
John T. Burklow
Associate Director for Communications and Public Liaison
Office of Communications and Public Liaison, OD
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