Media are encouraged to contact the National Heart, Lung, and Blood Institute's (NHLBI) Communications Office at 301-496-4236 or by email at firstname.lastname@example.org for:
- Interviews with key campaign participants, including women with heart disease
- Additional information about heart disease in women
The Heart Truth logo, photos and graphics for use in news stories or articles related to The Heart Truth campaign.
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For additional images, please email email@example.com.
Articles on The Heart Truth Campaign
Social Marketing Quarterly recently featured The Heart Truth campaign in its Fall 2008 edition. The campaign is profiled in six original articles co-authored by members of The Heart Truth team and explores various aspects of the campaign. The articles cover everything from research and branding to social media marketing and partnerships. Also included is a peer reviewed article on the campaign from its inception to the work that continues today as well as the team's top 10 insights into the campaign's success. For more information about these articles, please contact the NHLBI Health Information Center at 301-592-8573 (240-629-3255 TTY) or by email: NHLBIinfo@nhlbi.nih.gov
- Getting the Message: Heart Disease is the #1 Killer of Women
A 2006 survey from the American Heart Association shows that more women are getting the message that heart disease is the #1 killer of women. According to the survey, 57 percent of American women know that heart disease is their leading killer, up from 34 percent in 2000 and 46 percent in 2003. Although awareness has increased among African American and Hispanic women, these groups—who are at higher risk of heart disease than white women—continue to have lower rates of awareness.
- Red Dress Gaining Momentum: Awareness of the National Symbol for Women and Heart Disease on the Rise
A 2007 national poll sponsored by Johnson & Johnson and affiliated companies, in conjunction with NHLBI, shows that less than five years after NHLBI launched The Heart Truth campaign and its Red Dress, 57 percent of U.S. adult women recognize the Red Dress as the national symbol for women and heart disease awareness, up from consumer awareness surveys conducted in 2006 and 2005 revealing 39 percent and 25 percent, respectively.
- Survey Shows Few Women Acknowledge Their Personal Risk for Heart Disease
A 2006 survey conducted by Lifetime Television, in conjunction with NHLBI, found that while an increasing number of women are aware that heart disease is their #1 killer, many still do not acknowledge their personal risk and most feel that dialogue is lacking between them and their health care providers on the topic.
- Survey Shows What Diseases Women Fear Most
In a survey commissioned by the Society for Women's Health Research, data shows that women's fear of heart disease has almost doubled since 2002, but breast cancer remains the single most feared disease.
- Survey Shows Women are Disappearing into a Cholesterol Gap
A survey of 2,700 women sponsored by the Preventive Cardiovascular Nurses Association found that over 80 percent of respondents did not know their cholesterol numbers. Survey findings identified a need for further education about all relevant cholesterol factors that contribute to heart disease.
PSAs and other materials can be found in the Campaign Materials area.
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