Inclusion Criteria:

• Must sign Informed Consent
• Females and males aged 18 years and over.
• Confirmed stage IIIB (T4-pleural effusion) and IV NSCLC.
• Either complete response, partial response, or stable disease following at least 4 cycles (3 in the setting of intolerable toxicity) but no more than 6 cycles of definitive front line, platinum-based, doublet chemotherapy.
• No prior EGFR therapy
• No newly diagnosed intracerebral metastases while receiving or after completing chemotherapy
• At least 3 weeks (21 days) but no more than 4 weeks (28 days) since last dose of chemotherapy
• Must be completely healed from previous major oncologic surgery
• Life expectancy of ≥ 8 weeks.

Exclusion Criteria:

• Known severe hypersensitivity to ZD1839 or any of the excipients of these products.
• Any evidence of clinically active interstitial lung disease (subjects with chronic, stable, radiographic changes who are asymptomatic need not be excluded).
• Other co-existing malignancies or malignancies diagnosed within the last 5 years with the exception of basal cell carcinoma or cervical cancer in situ.
• Any unresolved chronic toxicity greater than common toxicity criteria (CTC) grade 2 from previous anticancer therapy excluding peripheral neuropathy or alopecia.
• Evidence of any significant clinical disorder or laboratory finding that makes it undesirable for the subject to participate in the study.
• Pregnancy or breast feeding (women of child bearing potential). Women of childbearing potential must practice acceptable methods of birth control to prevent pregnancy.
• Treatment with a non-approved or investigational drug within 30 days before Day 1 of study treatment.
• Signs of neurological symptoms consistent with new onset spinal cord compression or CNS metastases.
• Treatment with any systemic anticancer therapies other than the prescribed protocol chemotherapy regimen (refer to Inclusion criterion -). Exception: Palliative radiotherapy for symptom relief of lesions present at diagnosis will be allowed; however, this radiotherapy must occur prior to completion of pre-study doublet chemotherapy.
• Males must also be willing to practice acceptable methods of birth control while taking the drug to prevent pregnancy of a partner.