Educational Campaigns
Health education campaigns are one aspect of larger programs
of professional, patient, and public education designed to reduce
the risk and consequences of heart, lung, and blood disease.
NHLBI campaigns focus on raising awareness and disseminating
key messages to increase healthy behaviors. Social marketing
techniques are used to identify and segment target audiences,
develop communications strategies, and convey messages. Establishing
and maintaining partnerships is a key ingredient in success
of the health education campaign. Partner organizations help
assures that the campaign messages continue to have the support
of the gatekeepers who are the all important conduit to the
target audiences.
Act in Time to Heart Attack Signs
A call to action to educate patients and the public about heart
attack risk, warning signs, and survival
COPD: Learn More Breathe Better
Aims to increase awareness and understanding of COPD and its
risk factors, and to underscore the benefits of early detection
and treatment.
Garfield Star Sleeper Campaign
Educates America's children – and their parents, educators,
and healthcare providers – about the importance of adequate
nighttime sleep.
Hearts N' Parks
a national, community-based program to help park and recreation
agencies encourage heart-healthy lifestyles in their communities.
Stay in Circulation: Take Steps to Learn About PAD
Increases public and health care provider awareness of peripheral
arterial disease or P.A.D. and its association with other cardiovascular
diseases
The Heart Truth
A national awareness campaign for women about heart disease
We Can!™ (Ways to Enhance Children's Activity & Nutrition)
Helps community organizations and families prevent overweight
in childhood
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