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Making Health Communication Programs Work: A Planner's Guide, CD
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Inventory Number:
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Q737
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Type of Publication:
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Other
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Audience:
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Health Professional
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Language:
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English
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Abstract:
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Also known as The Pink Book, presents key principles and steps in developing and evaluating health communication programs for the public, patients, and health professionals. Expands upon and replaces two earlier publications titled Pretesting in Health Communications and Making PSAs Work. Discusses specific steps in program development and includes examples of their use. Sources of additional information on each subject are included at the end of the chapters. 12/2002
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