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Designing Print Materials: A Communications Guide for Breast Cancer Screening
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Inventory Number:
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T053
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Type of Publication:
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Research/Statistics
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Audience:
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Health Professional
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Language:
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English
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Abstract:
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Designing Print Materials: A Communications Guide for Breast Cancer Screening is a practical guide developed to improve the quality of information provided by breast cancer screening programs to consumers. Developed by the International Cancer Screening Network (ICSN), formerly called the International Breast Cancer Screening Network (IBSN), it offers a summary of informational materials and decision tools used internationally to communicate with women about mammography. The guide describes the essential tasks involved in designing print materials including planning, audience assessment, message and materials testing, and assists the user in identifying appropriate communications medium for maximizing audience reach.
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