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Small Steps, Big Rewards Aims to Prevent Type 2 Diabetes When: April 28, 2004
Where: Shiloh Baptist Church, 9th & P Streets NW, Washington, DC
Institute: National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK) A new program, Small Steps, Big Rewards: Prevent type 2 Diabetes, is the first national awareness campaign based on the findings from NIDDK's Diabetes Prevention Program clinical trial. Targeting overweight people above 45, the campaign promotes the message that people can prevent or delay the onset of diabetes by losing 5 to 7 percent of their body weight through moderate changes in diet and increased physical activity.
Since the Small Steps, Big Rewards campaign was launched in November, 2002, by NIDDK's National Diabetes Education Program (NDEP), Reaching Out to People at Highest Risk, NDEP has coordinated with its high-risk population work groups to develop tailored diabetes prevention campaign messages. On April 28, NDEP launched the following campaign messages for high-risk audiences: - More Than 50 Ways to Prevent Diabetes—African Americans.
- Prevengamos la diabetes tipo 2, Paso a Paso (Let's prevent type 2 diabetes, Step by Step)—Hispanic and Latino Americans.
- We Have the Power to Prevent Diabetes—American Indians and Alaska Natives.
- Two Reasons to Prevent Diabetes: My Future and Theirs—Asian Americans and Pacific Islanders.
- It's Not Too Late to Prevent Diabetes. Take Your First Step Today—Older Adults.
In addition to unveiling the new campaign messages, NDEP also introduced the Small Steps, Big Rewards Team to Prevent Diabetes. The team comprises outstanding citizens and/or community leaders representing each of the campaign's target audiences. They symbolize the ethnically diverse and inclusive nature of the NDEP's diabetes prevention campaigns and serve as spokespersons to promote the campaign messages to national and local media, and their communities.Next Steps
To ask about future campaigns, please contact Joanne Gallivan at (301) 496-6110 or Joanne_Gallivan@nih.gov, or Jane Kelly at (770) 488-5196 or azk9@cdc.gov.
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