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CDC's Campaign to Increase Physical Activity in Adults
The Centers for Disease Control and Prevention's (CDC) new campaign Physical Activity -- It's Everywhere You Go promotes moderate physical activity among adults. The campaign's goal is to help inactive people achieve 30 minutes of moderate physical activity a day, five or more days a week.
"You do not have to be a star athlete or join an expensive gym to receive health benefits from physical activity. This campaign focuses on the simple ways to add physical activity -- taking the stairs instead of the elevator or taking a walk with the family instead of watching television -- you can fit physical activity in everywhere you go," Dr. David Satcher, CDC director, said.
Last year's Surgeon General's Report on Physical Activity and Health reported that even a moderate amount of physical activity has significant health benefits, and that 60 percent of Americans were not yet moderately active.
Physical Activity -- It's Everywhere You Go emphasizes the positive, fun, and social aspects of physical activity and helps busy adults think of creative ways to fit activity into their daily schedule. The materials are for those individuals not sufficiently active but considering or attempting to be more active.
Developed for use by health professionals and community leaders nationwide, the campaign's marketing kit includes sections on: Marketing Strategies for Physical Activity; Working with the Media; and Developing Physical Activity Programs and Events. The kit also includes television messages featuring Olympic gold medal speed skater Dan Jansen, radio and print advertisements, and a poster.
The CDC hopes the campaign will encourage more people to become active and reduce their risk of developing heart disease, diabetes, high blood pressure, and colon cancer. Contact the CDC at 1-888-CDC-4NRG, or download the materials and additional resources from the World Wide Web at http://www.cdc.gov.