[Code of Federal Regulations] [Title 29, Volume 4] [Revised as of July 1, 2008] From the U.S. Government Printing Office via GPO Access [CITE: 29CFR1604.5] [Page 196] TITLE 29--LABOR CHAPTER XIV--EQUAL EMPLOYMENT OPPORTUNITY COMMISSION PART 1604_GUIDELINES ON DISCRIMINATION BECAUSE OF SEX--Table of Contents Sec. 1604.5 Job opportunities advertising. It is a violation of title VII for a help-wanted advertisement to indicate a preference, limitation, specification, or discrimination based on sex unless sex is a bona fide occupational qualification for the particular job involved. The placement of an advertisement in columns classified by publishers on the basis of sex, such as columns headed ``Male'' or ``Female,'' will be considered an expression of a preference, limitation, specification, or discrimination based on sex.